Intro to Communications

Cord Cutters

Transitioning from cable to broadband/internet base

Cord Nevers

Just used broadband

Mathew B. Brady

Known for his Civil War photography, controversial because he arranged dead bodies

Lumiere Brothers

Created the for more portable film processing unit

Lumiere Brothers Films

Was of people walking out of buildings, lacked a plot/narrative/storyline

Time shifting

Record an audio or video event for later listening or view or watching a program any time after the original broadcast rather than when first broadcast

Place Shifting

View video from anywhere using the internet to access content

Interactivity

Two or more parties communicating through ongoing give and take of messages

User Interface

The point between a medium and the people who use it

User Interface Examples

Keyboards, Computer mouse, touchscreens

Bandwidth

The carrying capacity and speed of telecommunication networks that determine how much information can be sent and how fast it travels over the networks

Broadband

A Network connection that increases transmission of bandwidth, allowing more information to be sent more quickly

Virtual Reality

Replaces the real world with a digitized virtual one

Augmented Reality

Overlays digitized information onto what we see in the real world.

Definition of social media

Technology, Social interaction, and information sharing

“Publish, then filter

Everything is published and it’s our job as the consumers to filter through the information

Agenda setting

The media’s role in deciding which topics to cover and consequently which topics the public deems important and worthy of discussion.

Monologic Communication

One person to a crowd

Dialogic Communication

conversation between 2 people

Privacy issues

Everything is public. No expectation of privacy but we trust the company to protect our data

Produsers

Users who produce and consume media

Reputation, Ratings, Trust

The Rating system as a measure of gauging trust will become more important in our social media landscape, in turn affecting the reputation of companies.

Pseudo-events

Events staged specifically to attract media attention, particularly the news

Examples of Pseudo-events

Press Conferences, groundbreaking

Objectivity

Authors should only state the facts of both sides

Associated Press

A Wire company made up of thousands of companies helps media services grab articles

Yellow Journalism

Pulitzers and Hearst’s style of sensational journalism, News that exaggerates or features lurid details and depictions of events to increase its audience.

Another word for Yellow Journalism

Sensationalism

Hutchings Commission Report

The Public has the right to know what is going on with public places, and the press has an obligation to report on those because the Constitution gives them the right.

4 foundations of Journalism

Truth and Accuracy, Integrity of the news, Avoid conflict of Interest, Ethical Journalism.

6 Categories of News/News Value

Impact, Proximity, Timeliness, Conflict, Prominence, Oddity/Novelty

Joseph Pulitzer

Retreated from sensational journalism, favoring socially conscious reporting and muckraking. Founded the Pulitzer Prizes

Hearst

Moved from sensational journalism to the guidelines we use today

Earned Media

Has to convince the media to cover their events

Rhetoric/Persuasion

Audience, Author, Text

Three modes of Persuasion

Logos, Pathos, Ethos

Logos

Logic

Pathos

Emotions

Ethos

Ethics

Press Agentry

Getting attention for a client, often by creating outrageous stunts to attract journalists

4 PR Historical Figures

Barnum, Lee, Bernays, Pages

Barnum

Owned a Circus. Showed the weirdness of his acts to draw attention.

Ivy Ledbetter Lee

Rockefeller’s PR. Took pictures of Rockefeller giving dimes to children to boost his reputation.

Bernays

PR for the US Government. (Was a member of the Foreign Press Bureau of the U.S. Committee on Public Information)

Page

First PR for a corporate business. (AT&T) Help create the ethical guidelines for PR

Pitch

Request to review the client’s new product or do a story about the client or the product