Marketing Mix-Promotion

Promotion

Business use promotion methods to make customers aware of their products and services.

Into the pipeline

Into the pipeline promotions are promotions aimed at retailers.

Point of sale displays

these are found at the checkout. eg at supermarkets the point of sales display is most commonly designed to attract the customer to products that are new .

These materials are often offered for free to the retailer if they agree to stock the businesses products.

Sale or return

sale or return is offered by manufacturer will offer the retailer extra goods if they purchase a certain quantity of an item.

Promotional gifts

Manufactures can provide retailers with promotional gifts for customers to encourage the sale of their product and attract customers into the retailer.

Staff training

Some manufactures provide retail staff with training. This will increase their knowledge of the product therefore increasing the chance of sales.

Out of pipeline promotions

out of the pipeline promotions are promotions aimed at customers.

Sales promotion

sales promotion is used to encourage customers to buy more of a product or to increase sales.

Special offers

Special offers are short term pricing strategies that businesses especially shops will adopt to encourage customers to buy from them.

Discounts

By offering products at a reduced price for a set period of time a business can offer customers better value for example 20% off the price.

Buy one get one free

BOGOF is a commonly used special offer. This deal is used to offer customers extra value and may encourage them to buy more or to choose one business or product over another.

Vouchers/Money off coupons

By offering customers money off coupons it can encourage them to purchase the business products or choose to buy from them over a rival firm.

Loyalty cards

can encourage a customer to keep coming back to the same business.

Free samples

Many food companies will offer free samples as a way to let potential customers test a product.

Free gifts

Often a business will encourage customers to buy by offering a free gift with its product.

Competitions

A business can run competitors where customer have a chance of winning when they purchase a product.

Public Promotions

PR is a promotional technique used to gain media coverage. It is free and is generated through:

Events

Activites

news worthy storys

This can be done through

Press conferences

Press relases

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