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Gestalt Psychology
The theory regarding how people perceive patterns and whole figures, rather than just individual parts
Gestalt Laws: Law of Proximity
Elements close to one another tend to be grouped together or perceived as a unit
Gestalt Laws: The Law of Similarity
Similar objects tend to be grouped together
Gestalt Laws: The law of continuation
Elements that appear to follow in the same direction tend to be grouped together
Gestalt Laws: The Law of Pragnanz
Essentially the law that when presented with a complex array of objects, your brain will make them appear as simple as possible
Gestalt Laws: The law of Closure
We perceive elements as belonging to the same group if they complete some entity/shape/form
Top down Processing (Conceptually Driven)
Knowledge of objects play a critical role in object recognition
Bottom down processing (Stimulus Driven)
Feature analysis plays a critical role in object recognition