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commercial food service
Operates for profit and are open to the public
Offer meals anytime of the day
institutional food service
Provides food as a service to support and help fulfill objectives of an institution
restaurant
– a place where people pay to eat meals prepared by chefs or cooks
- an establishment that offers and serves diverse food and beverage
choices and dining experiences to customers
a. Menu Variety
b. Service Style
c. Ambiance
d. Pricing
key features of a restaurant
fast food restaurant
Service Style- Counter service and/or drive-thru service
Menu- Limited menu options like burgers, sandwiches, fries, and soft drinks
Interior- Casual, functional dining spaces that are easy to clean
Examples- Burger King, McDonald's, Taco Bell
Price- affordable
casual restaurants
Service Style- Full service
menu - classic menu items, comfort food, large portions
Interior- Neutral decor, comfortable booth seating
Examples– Texas Roadhouse, Red Lobster, Applebee's
Price- moderate pricing
fast casual
◦ Service Style- Counter service or limited table service
◦ Menu- Sandwiches, subs, salads, wraps, or burritos
◦ Interior- Contemporary but casual
◦ Examples- Panera Bread, Chipotle, Five Guys
◦ Price- moderate
contemporary casual
Service Style- Table service, mobile order-and-pay, Qr code menus
Menu- Trendy cuisine, farm-to-table, global flavors, diet-inclusive options
Interior- Thoughtful, vibrant decor that stands out in a photo
Examples- Seasons 52, Earls Kitchen + Bar, Iron Hill Brewery
Price- moderate to pricey
fine dining
Service Style- Full table service with strict etiquette rules
Menu- Pricey, exclusive items and prix fixe menus
Interior- Elegant, sophisticated decor
Examples- Ruth’s Chris Steak House, The Melting Pot, The Capital Grille
Price- expensive
cafe or coffee shop
Service Style- Counter service and/or drive- thru service
Menu- Coffee, tea, and small menu items
Interior- Small seating areas, trendy decor, relaxed atmosphere
Examples- Starbucks, Tim Hortons, Flat One
Price- affordable to moderate
specialty drink shop
Service Style- Counter service and/or drive-thru service
Menu- Coffee, tea, and small menu items
Interior- Small seating areas, trendy decor, relaxed atmosphere
Examples- Tropical Smoothie, Jamba Juice, Juice Stores
Price- varies
buffet
Service Style- Limited table service, self- service
Menu- Buffet stations with comfort foods
Interior- Large dining rooms, group seating
Examples– Shanghai Garden, Ponderosa, Charlie’s Corner
Price- varies
food trucks
Service Style- Window service
Menu- Small menus with a theme
Interior- Small kitchen spaces with select pieces of equipment
Examples- Grilly Cheese, Fired Up Grill, Nacho Average BBQ
Price - affordable
concession stands
◦ Service Style- Counter service
◦ Menu- Usually one type of food item, like cotton candy, popcorn, or hotdogs
◦ Interior- No interior
◦ Examples- Thrasher’s French Fries, Dippin' Dots, Nathan’s Famous
◦ Price- affordable
pop-up
Service Style- May include counter service, food stand or food truck service, or full table service
Menu- A small menu with select options
Interior- Temporary seating spaces and decor that can be removed easily
Price- varies
ghost
◦ Service Style- Online and mobile ordering only
◦ Menu- Menu items that work well with delivery
◦ Interior- Kitchens only
◦ Examples- Wow Bao, Guy Fieri's Flavor town Kitchen
◦ Price
bars and pubs
◦ Service Style- counter service and table service
◦ Menu- varies from drinks only or with meals and snack items
◦ Interior- cozy, layered lighting, quiet zones
◦ Examples- Sky View Doha, Time Out Doha, Rixos Rhythms
◦ Price- moderate to expensive