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Basic research
Understanding behavior without real-world goal.
Applied research
Solving real-life problems using basic research.
Basic and applied research relationship
Basic research generates ideas; applied tests them.
Example of basic research
Studying rewards' effect on learning.
Example of applied research
Using rewards to improve classroom behavior.
Bad psychological question example
Cannot be tested scientifically.
Descriptive research question example
How many believe in a soul?
Causal research question example
Does belief in a soul affect grief coping?
Literature review
Summary of past research for new hypotheses.
Directional hypothesis
Predicts result direction (e.g., less sleep = worse memory).
Non-directional hypothesis
Predicts relationship without direction.
Zimbardo study ethical changes
Informed consent, IRB monitoring, debriefing.
Early ethical codes
Nuremberg Code (1947) and Belmont Report (1979).
Nuremberg Code emphasis
Voluntary consent and avoiding harm.
Belmont principles
Respect for persons, beneficence, justice.
Deception in research
Allowed if necessary and non-harmful.
Acceptable deception example
Faking study purpose to test conformity.
Unacceptable deception example
Participants think they're in real danger.
Deception control rules
Warn about possible deception; debrief afterward.
Best design for Red Bull study
Experimental design.
Red Bull study variables
IV = Red Bull/placebo; DV = tasks completed.
Experiment necessity
Only way to test cause and effect.
Design for school dropout study
Correlational or mixed-method design.
Operational definition of dropout
Leaving school before diploma.
Factors affecting school dropout
Income, support, grades, mental health.
Factors affecting validity
Confounding variables, experimenter bias, participant bias.
Controlling confounding variables
Use random assignment or matching.
Controlling experimenter bias
Use double-blind procedures.
Controlling participant bias
Use deception or filler tasks.
Nominal scale
Categories with no order.
Ordinal scale
Ordered categories with uneven spacing.
Interval scale
Equal spacing but no true zero.
Ratio scale
Equal spacing and true zero.