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Organization
structured group of ppl formed to achieve common goal
business
organization that produces/purchases goods/services and sells for profit (operate local/global, serve physical/virtual)
customer
BUYER of good/service
consumer
USER of good/service
Market opportunities
business identify problem, then develop good/service to solve
Problem-solution fit
match between product and specific problems
Value
Worth assigned to product based on fit w customers needs/wants
Value creation
Business offers product that solves problems
Value capture
Charging customers price that exceeds producing cost
revenue
total money received from selling goods/services
profit equation
revenue - expenses = profit