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hue
(aka color) designates a color’s common name from its dominant wavelength (ex. the ___ of navy is blue)
lightness
a color’s degree of value
saturation/intensity
defines a color’s brilliance, the measure of how pure a color is. Can be reduced by adding gray or an opposite color on the color wheel
intensity
decreased by adding its color opposite or gray in measured amounts
value
how light or dark the color is on a scale from black to white
to lighten/increase the value of a color
add white and/or yellow
to decrease/darken the value of a color
add blue, back, and/or raw umber
tint
addition of white (increases the lightness
mix of hue and white
shade
addition of black to a color (reduces lightness)
mix of hue and black
tone
describes a color which is not a pure hue and is not black or white, mix of hue and gray
warm colors
indicate activity and light
cool colors
indicate calm, distant, and soothing environments
neutral colors
white, black, and gray
monochromatic color scheme
a single hue is used as the base for all tints, tones, and shades within an image; helps add balance
analogous
used to select a dominant colors, secondary color, and accent color to create harmonious elements
complementary colors
opposite of color wheel
color vibration
when complementary colors are placed next to one another to create a strong contrast and vibrant effect
split-complementary colors
colors to either side of the complementary color (forms a triangle)
color triads
(triadic color relationships)
uses three colors evenly spaced around the color wheel resulting in a vibrant scheme
rule of thirds
evenly spaced or off to the side in a picture
leading lines
give the eye something to look at/follow in a picture
framing
uses multiple perspectives/shapes to create illusion of depth and seeing through different frames
triangles
having triangles in the image/fomed by a subject or object (Mona Lisa)
fill the frame
zooming out to give more background/context vs. zooming in on the object itself
horizontal format is used for
landscape
vertical format is used for
portrait