4.2 Marketing Planning

0.0(0)
studied byStudied by 2 people
learnLearn
examPractice Test
spaced repetitionSpaced Repetition
heart puzzleMatch
flashcardsFlashcards
Card Sorting

1/9

encourage image

There's no tags or description

Looks like no tags are added yet.

Study Analytics
Name
Mastery
Learn
Test
Matching
Spaced

No study sessions yet.

10 Terms

1
New cards

Mass Marketing

Same product to all consumers

2
New cards

Segmented Marketing

Different products to one or more segments

3
New cards

Niche Marketing

Different products to subgroup within segments

4
New cards

Micromarketing

Products to suit the tastes of individuals or locations

5
New cards

Parts of marketing segmentation

  • Demographic

  • Geographic

  • Psychographic

6
New cards

Position Mapping

Visual representation of how consumers perceive a product in relation to other competing products

7
New cards

Product Positioning

Where a product or service fits in the marketplace and why it is better than alternative solutions

8
New cards

Differentiation

What makes the company’s product unique, designed to motivate customers to buy

9
New cards

USP

Unique Selling Point → Exclusive feature of a business

10
New cards