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Bottom-up processing:
analysis that begins with the sensory receptors and works up to the brain’s integration of sensory information (sensation → brain)
Top-down processing
information processing guided by higher-level mental processes , drawing on our experiences and expectations (brain → sensation)
perceptual set
a mental predisposition to perceive one thing and not another
Proximity
group objects that are close together as being part of same group
Similarity
objects similar in appearance are perceived as being part of same group
Closure
like top-down processing, we fill gaps in if we can recognize it
Figure-ground
is the organization of the visual field into objects (figures) that stand out from their surroundings (the background).
Linear Perspective
Point of convergence (vanishing point) seems farther away, creating depth
Interposition
One object partially covers another, making the one behind appear further away
Texture Gradient
Closer objects appear larger, more detailed, and less dense than those perceived far away
Relative Size
If two or more objects are similar, we perceive the smaller ones as being farther away
Relative Clarity
Objects that appear sharper and more detailed are perceived as closer and objects that a blurry are perceived as farther away
Color Constancy
Even if illumination changes, we perceive the color of familiar objects as relatively constant.
Brightness Constancy
Even if illumination changes, we perceive the brightness of familiar objects as relatively constant
Shape Constancy
Perceiving an object’s shape as relatively constant, even when the shape of its retinal image changes
size Constancy
Perceiving an object’s size as relatively constant, even when the size of its retinal image changes
Retinal disparity
Each eye views an object from a different angle.
The greater the difference, the greater the distance.
Convergence
The brain combines the two unique retinal images to help us gauge distance from the object.
Stroboscopic Effect:
a rapid series of slightly varying images perceived as moving images (flip book, “old” movies)
Phi Phenomenon:
illusion of movement created when two or more-lights next to each other blink on and off
Perceptual Adaptation
In the event your perception is altered for any reason, your brain will work to overcome this shift using previous memories so you can continue to function normally
Selective Attention
or focusing our conscious awareness on a particular stimulus.
cocktail-party effect
refers to the ability to focus one's attention on a particular stimulus while filtering out a range of other stimuli (i.e., noise).
inattentional blindness.
Failing to see visible objects when are attention is focused elsewhere
change blindness
Failing to notice changes in the environment i
Cognition
refers to all the mental activities associated with thinking, knowing, remembering, and communicating.
Forming concepts
a mental grouping of similar objects, events, ideas, or people
Forming prototypes
a mental image or best example of a category
Schema
framework that organizes and interprets information
assimilation
When you encounter something new, you try to find a place for it in an existing schema (
accommodation
alter your schema to include the new information
algorithm
methodical, logical rule or procedure that guarantees a solution to a problem.
Representative Heuristic
estimating the likelihood of events in reference to how closely they resemble a particular prototype
Representative Heuristic
estimating the likelihood of events on how readily they come to mind
Framing
the way an issue is presented or worded can impact how people respond
Confirmation Bias
a tendency to search for information that supports our preconceptions and to ignore or distort contradictory evidence
Overconfidence
the tendency to overestimate the accuracy of our beliefs and judgements
Thinking you don’t need to study
Fixation
the inability to see a problem from a new perspective
Mental set: tendency to persist in using the same problem-solving strategy that have worked in the past → math problems, trying to use the same formula over and over again
Functional fixedness: the inability to recognize novel uses for an item and only see it for its most common purpose → I need to ship a fragile item but can only use items in this room. What could keep the item from breaking in the box?
Belief perseverance
clinging to one’s initial conceptions after the basis on which they were formed has been discredited
Sunk cost fallacy:
a cognitive bias that makes you stay in a situation despite losing resources or benefits
Gambler’s fallacy:
cognitive bias that adheres to the ideas that if something hasn’t happened recently it soon will
alogrithm
Systematic method of problem solving by trying every possible solution until the solution is found
Cannot fail if a solution exists
Heuristics
Mental shortcuts
Advantage: Speed
Disadvantage: Inaccuracy
representative
estimating the likelihood of events in reference to how closely they resemble a particular prototype
Availability Heuristic
Making judgments based on information that is easily brought to mind
Creativity
is the ability to produce ideas that are both novel and valuable. Though we can understand what creativity is, it is difficult to teach or measure.
five components of creativity
Expertise
Imagination
A venturesome personality
Intrinsic motivation
A creative environment
divergent thinking
expanding the number of possible problem solutions
convergent thinking
which narrows down the solutions to the single best option.