Digital Marketing Final

Social Media Definition?

a form of electronic communication through which users create online communities to share information, ideas, personal messages, and other content such as videos

Social Media Metics?

Call to action, clicks, click through rate, conversion rate, URL click, engagements, engagement rate, impressions, leads, social media lead, followers, mentions, reach, social media return on investment

Social Media Definition?

a form of electronic communication through which users create online communities to share information, ideas, personal messages, and other content such as videos

Social Media Metics?

Call to action, clicks, click through rate, conversion rate, URL click, engagements, engagement rate, impressions, leads, social media lead, followers, mentions, reach, social media return on investment

Social Media Marketing?

the use of social media by marketers to increase brand awareness, identify key audiences, generate leads, and build meaningful relationships with customers

Benefits of AI in Social Media Marketing?

Improve marketing strategies, time and cost savings, advanced audience targeting, enhanced customer experience, enhanced content curation, data driven analytics

AI uses in Social Media Marketing?

writing tools, idea generation, image generation, chatbots, social selling, object recognition, job recommendations

Considerations when learning AI?

accuracy, bias, privacy concerns, lack of context, human oversight

What is User Generated content?

Using content that is created by actual customers or users of a brand, rather than the brand itself, to promote products, services, or other brand’s messages

Some user generated content on social media?

reviews, videos, photos, testimonials

Influencers in social media marketing?

an individual who has significant online presence and the ability to influence the opinions and actions of others such as their followers

Types of influencers?

bloggers, vloggers, micro influencers, nano influencers, activists, journalists, photographers

Step 1 of Social Media marketing strategy?

Identify a target market and create personas such as age, gender, education, location, job title, income, goals

Step 2 of Social Media Marketing startegy?

Conduct a social media audit by creating a spreadsheet

Step 3 of Social Media Marketing Strategy?

Establish goals, objectives and metrics

Step 4 of Social Media Marketing Strategy?

Determine resources, roles and responsibilities

Step 5 of Social Media Marketing Strategy?

establish a tone of voice

Step 6 of Social Media Marketing Strategy?

platform selection

Step 7 of Social Media Marketing Strategy?

create and optimize social media networks

Step 8 of Social Media Marketing Strategy?

create a distribution and content strategy

Step 9 of Social Media Marketing Strategy?

create a social media content calendar and schedule posts

Step 10 of Social Media Marketing Strategy?

track, analyze, and tune

Social Media Listening?

The process of monitoring the internet to determine what is being said about a particular brand, topic, or industry

Social Media Listening process?

1. start by determining which channels need monitoring

2. create a list of keywords to monitor and use these to listen to conversations about a company, industry or community

3. track topics that customers and influencers are talking about, as well as what is being said about the competition

Social Media Audit - Create a spreadsheet?

the social media networks the company is active on, if the social media profiles are fully optimized, number of followers, posting frequently, the average number of engagements, types of content, average response rate to customer inquiries

Smart goals?

specific, measurable, attainable, relevant, time based

Smart goals - specific?

stating exactly what needs to be accomplished

Smart goals - measurable?

a target metric to be met

Smart goals - attainable?

challenging yet still achievable

Smart goals - relevant?

goals are consistent with the other goals that have been established, and overall goals of the company or marketing department

Smart goals - time based?

including a time limit for achieving the goal

Social Media advertising?

served to users on social media platforms. Highly effective when done right. Social media is where their audiences spend a majority of their time

Social Media advertising strategy?

1. select goals

2. select target market

3. select platforms

4. select the budget

5. select the ad format

6. consider the ad funnel

7. develop the content

SWOT analysis?

strengths, weaknesses, opportunities, threats

SWOT - Strengths?

strong brand presence across multiple social media platforms, consistent, high number of followers, posting frequently

SWOT - Weaknesses

lacks a social media management tool, low average engagement per post, little effort to engage

SWOT - Opportunities?

new emerging social media management tools, collaborate, partnering with suppliers, easy to use tools, social media advertising

SWOT - Threats?

high competition, competitors products, marketing demand decreasing

Facebook age group?

25-34

Facebook best days to post?

Monday - Thursday

Facebook worst day to post?

Sundays

Facebook best times to post?

Mondays 8-1, Tuesdays 8-2, Wednesdays 8-1, Thursdays 8-12

Facebook AD objectives?

awareness, traffic, engagement, leads, app promotion, sales

Facebook AD formats?

Carousel, slideshow, stories, video, collection, photo, messenger, playable

Instagram age group?

18-24

Instagram best days to post?

Tuesdays and Wednesdays

Instagram worst days to post?

Sundays

Best times to post?

Tuesday/Wednesday 10-1, Thursday/Friday 10-11

Instagram ad objectives - awareness/traffic?

show your ads to people who are most likely to remember them

Instagram ad objectives - engagement?

get more messages, video views, post engagement, page likes or event responses

Instagram ad objectives - leads?

collect for your business or brand

Instagram ad objectives - app promotion?

find new people to install your app and continue using it

Instagram ad objectives - sales?

find people likely to purchase your product or service

Instagram ad format?

story, image, video, carousel, collection, explore, shopping, real

X age group?

25-34

X best days to post?

Tuesdays and Wednesdays

X worst days to post?

Sundays

X best times to post?

Monday/Tuesday 9-12, Wednesday through Saturday 9-10

X ad objectives - awareness?

reach - maximize the numbers of people who see your ad within a set period of time. Used for brand awareness, brand perception, or setting as many people as possible to see the ad

X ad objectives - consideration?

video views, pre-roll views, app installs, website traffic, engagement

X ad objectives - conversions?

app re-engagements and conversions

X ad formats?

promoted, follower, X amplify, X takeover, live, dynamic product, collection

X time spent per month?

4.7 hours

Instagram time spent per month?

12 hours

Facebook time spent per month?

19.7 hours

Facebook gender ratio?

female 39.1% and male 60.9%

Facebook top 5 countries by audience size?

1. India

2. United States

3. Indonesia

4. Brazil

5. Mexico

Instagram gender ratio?

Female - 49.4% and Male 50.6%

Instagram top 5 countries by audience size?

1. India

2. United States

3. Brazil

4. Indonesia

5. Turkey

X gender ratio?

Female 43.6% and Male 56.4%

X top 5 countries by audience size?

1. United States

2. Japan

3. India

4. United Kingdom

5. Indonesia

Snapchat age group?

18-24

Snapchat gender ratio?

female 51% and male 49%

Snapchat time spent per month?

3.5 hours

Snapchat top 5 countries by audience size?

1. India

2. United States

3. Pakistan

4. France

5. United Kingdom

Snapchat best times to post?

Friday and Saturday 10pm-1am

Snapchat ad objective?

website visits, promote local place, calls and texts, app installs, app visits

Snapchat ad objectives - build awareness?

educate Snapchatters on the business, brand, app or product

Snapchat ad objectives - drive consideration?

encourage Snapchatters to learn more about products or services

Snapchat ad objectives - boost conversions?

drive Snapchatters to take specific actions on a website or within an app

Types of Snap ads?

single image or video ads, collection ads, story ads, lens AR experiences, commercials, filters

Pinterest age group?

25-34

Pinterest gender ratio?

female 67% and make 33%

Pinterest time spent per month?

1.8 hours

Pinterest top 5 countries by audience size?

1. United States

2. Brazil

3. Mexico

4. Germany

5. France

Pinterest best days to post?

Tuesdays through Thursdays

Pinterest worst days to post?

Sundays

Pinterest best times to post?

Tuesday/Wednesday 1-2 and Thursday 12-2

Pinterest ad objectives?

Awareness, consideration, conversions, offline sales

Types of Pinterest ads?

standard, video, shopping, carousel, collections, ideas, showcase, quiz, premiere spotlight, travel catalogs

LinkedIn age group?

25-34

LinkedIn gender ratio?

female 43% and male 57%

LinkedIn time spent per month?

51 minutes

LinkedIn top 5 countries by audience size?

1. United States

2. India

3. China

4. Brazil

5. United Kingdom

LinkedIn best days to post?

Tuesdays and Wednesdays

LinkedIn best times to post?

10-12

LinkedIn ad Objectives - awareness?

brand awareness

LinkedIn ad Objectives - consideration?

website visits, engagement, video views

LinkedIn ad objectives - conversion?

lead generation, website conversion, job applicants

Types of LinkedIn ads?

Single image, document, video, carousel, event, thought leader, sponsored article

Youtube age group?

25-34