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chapter 13 psychology
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Social cognition
how people perceive, interpret, and categorize their own and others’ social behaviour
Attitudes
relatively stable and enduring evaluations of things and people ABC model of attitudes:
The self-perception theory
when uncertain, we infer what our attitudes are by observing our own behaviour
Attitude specificity
the more specific an attitude, the more likely it is to predict behaviour
Attitude strength
stronger attitudes predict behaviour more accurately than weak or vague attitudes
Stereotypes
- generalized impressions based on social categories May be positive or negative Examples: age, race, beliefs
Prejudice
- negative stereotypical attitudes toward all members of a group Examples: racism, sexism, homophobia, ageism
Evolutionary perspective
Stereotypes and prejudice may have had some adaptive value Early humans needed to quickly identify other figures as friends or foes
Realistic conflict theory
Amount of actual conflict between groups determines the amount of prejudice between groups
Social identity theory
Emphasizes social cognitive factors in the onset of prejudice Social categorization, social identity, social comparison
Central route
focuses on content, factual information, and logic to change attitudes
Peripheral route
focuses on superficial information to change attitudes
Foot-in-the-door
- get them to agree to something small so they will agree to something larger later
Door-in-the-face
ask for something very big knowing you will get turned down, but then ask for the smaller item you really wanted
Appeals to fear
ads make it seem like something bad will happen if you do not comply
Attributions
- causal explanations of behaviour
Dispositional (internal) attribution
the behaviour was caused because of the person
Situational (external) attribution
the behaviour was caused by the situation
Fundamental attribution error
the tendency to use dispositional attributions to explain the behaviour of other people
Self-serving bias
tendency to attribute successes to dispositional causes and failures to situational causes
Norms
social rules about how members of a society are expected to act; provide order and predictability
Descriptive norms
agreed-on expectations about what members of a group do
Injunctive norms
agreed-on expectations about what members of a group ought to do
Social role
a set of norms ascribed to a person’s social position
Conformity
- the tendency to yield to social pressure
Obedience
- the act of following direct commands, usually given by an authority figure
Group
- an organized, stable collection of individuals in which the members are aware of and influence one another and share a common identity
Group dynamics
how membership or participation in a group influences our thoughts and behaviours
Additive Task
productivity increases with group size
Conjunctive Task
group as productive as its weakest member
Disjunctive Task
A single solution is required, the strongest group member is likely to provide solution
Divisible Task
– simultaneous performance of several tasks. Larger group with a leader to coordinate tasks is optimal.
Social facilitation
- improvement in performance because others are present. Operates for both physical and mental tasks
Social loafing
exert less effort in a group task than one would in an individual task
Group polarization
initial attitudes become more intense with group interaction
Groupthink
faulty group decision making as a result of trying too hard to agree Conditions setting the stage for groupthink:
Altruism
self-sacrificing behaviour carried out for the benefit of others Egoistic helping behaviours—engage in self-sacrificing behaviours to avoid feeling guilty.
Bystander effect (or bystander apathy) -
the more people present, the less likely any one person will attempt to help People are more likely to intervene to help when they are alone than in a group
Diffusion of responsibility
we are less likely to assist in a large group because responsibility to help is shared Researchers have observed group apathy under a wide variety of conditions:
Aggression
- broad category of behaviours intended to harm others, including physical and verbal attacks Genetic component Associated with high levels of testosterone and low levels of serotonin
Frustration-aggression hypothesis
states that we become aggressive in response to frustration
Aggression by time of year:
Studies of data in North America and Europe over the last hundred years show that aggression is highest in the hottest months of the year (Anderson, 1989).
Sternberg’s Triangular Theory of Love
- Sternberg’s theory (1987) talks about the various possible combinations of intimacy, passion, and commitment and produces eight distinct types of relationship.
Exploration stage
the partners try out the possible rewards and costs of a relationship
Bargaining stage
they implicitly negotiate the terms of the relationship
Institutionalization stage
shared expectations emerge and the relationship is exclusive
Secure attachment
- are comfortable, do not fear becoming too close or being abandoned; 53% of adults
Avoidant
uncomfortable, have difficulty trusting others; 26% of adults
Anxious-ambivalent
- insecure and worry that their partners do not really love them and will leave; 20% of adults
Orbitofrontal cortex
social reasoning, reward evaluation, reading other people, eliciting emotional states
Ventromedial prefrontal cortex
processing of rewards and punishments, interpreting non-verbal social information, making social and moral assessments and decisions, feeling empathy
Insula
empathy and in reading others
Amygdala
identify emotional facial expressions of other people, pay attention to stimuli that may be unpredictable, potentially rewarding, or potentially punishing