other social engineering attacks

misinformation/disinformation

contaisn factually incorrect details

why do you use misinformation/disinformation

to confuse and divide people

where do you see misinformation/disinformation being used

influence campaigns to sway public opinion

misinformation process

create fake users

create content

post on social media

amplify message with the algorithm

real users share the message

mass media picks up the story

brand impersonation

pretend to be a well-known bran

how is brand impersonation spread

create thousands of impersonated sites

google indexes these sites and goes into the search engine

if someone searches that name, they will see these impersonated sites