Types of power
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6 Terms
1
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Coercive
Company threatens to punish wholesaler or manufacturer for not taking certain tasks
2
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Reward
Offer rewards only if wholesaler does what the company what’s them to do
3
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Referent
Supplier wants to be associated with company because other retailers will find them attractive
4
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Expertise
Vast experience and knowledge on market,wholesalers, and manufacturers products
5
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Information
Comp has access to vast info exerting power by withholding giving information
6
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Legitimate
Channel members behaving certain way because of a contract in place
Note 
Flashcards (22)