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populism as a contested concept characterized by a people-versus-elite dynamic
populism’s conceptual overlaps with nationalism and nativism
shifting bases of support from left-leaning economic to right-leaning cultural variants
Rockman (2022)
populist governance often reveals an inherent tendency toward autocracy, producing democratic backsliding or even full autocratization
Muno & Pfeiffer, 2022
situating populism within systemic pressures such as globalization, technological change, and inequality
Ugorji (2018)
populism is best conceived as a political style rather than an ideology, distinguished by the rhetorical opposition of “the people” to “the elite.”
Moffitt (2020)
support for populism in established and long-standing democracies has risen to over three times its level in the 1990s and more than doubled in former Soviet states
attributed to the failure of mainstream political parties in providing solutions to pressing challenges, creating a climate of uncertainty which populists exploit
Grzymala-Busse et al. (2020)
in 31 countries:
57% believed their country was in decline
47% expressed a preference for a strong leader willing to disregard conventional approaches to governance
IPSOS populist report (2025)
A common trait among populists is the deliberate projection of ordinariness
tailoring their language to match layman’s vocabulary
creating the illusion of being ‘one of us,’ developing a sense of trust, relatability, and intimacy among the public
Lindholm et al., 2024
Right-wing populists are observed to rely heavier on strong and vulgar language, portraying emotional and intense narratives
Left-wing populists center on institutional reform and criticisms
Wang 2025
Duterte’s SONAs are marked by informal, confrontational rhetoric projected through both broadcast and social media, reinforcing his populist persona and anti-elite image
Panao and Pernia (2022)
consequences of populist governance extend beyond a leader’s tenure
concept of the “populist hangover,” in which the removal of a populist leader does not necessarily restore democratic norms
Matijasevich (2018)
RRL-2
Populism in the Philippines arises from the failures of liberal democracy
compounded by persistent economic inequality and cultural longings for specific leadership styles
Talamayan (2024)
Duterte’s brand of populism is right-wing and exclusionary, marked by anti-American rhetoric
Estrada’s hybrid populism blended left- and right-wing elements rooted in his cinematic persona
Corazon Aquino’s centrist, pro-people power style
Ramon Magsaysay’s pro-ordinary orientation
Ragragio, 2025
Duterte’s populism emerged from:
frustrations with the failed liberal democratic project
socioeconomic inequality
crime and illegal drugs
Colmenares (2025)
By presenting himself as an underdog champion
Duterte framed human rights and due process as obstacles to swift justice
resonating strongly with marginalized Filipinos who felt excluded from economic growth and disillusioned with elite-led governance
Colmenares (2025)
Western democracy: populism remains largely rhetorical
Less developed democracies (Philippines): populist leaders consolidate power through political violence
Duterte’s deadly anti-drug campaigns showed how violence functions as political tool and populist symbol
McCoy (2017)
RRL-3
SONA recurring themes:
economic development, enhancement of public services, responses to persistent national challenges
Positive sentiment:
frequent use of the term “development”
Miranda and Bringula (2021)
Estrada’s SONAs had populist themes:
notably poverty alleviation and internal security
declaration of an “all-out war” against communist insurgents
Miranda & Bringula, 2021
Gloria Macapagal-Arroyo SONAs as instruments of political legitimacy during periods of crisis
use of scapegoating, image restoration, and persuasive structures
to restore authority and reinforce her public persona
Jibrin, 2003
Benigno S. “PNoy” Aquino III
linguistic shift by delivering his SONAs entirely in Filipino
reinforced his Daang Matuwid reformist agenda
Autida-van der Zee
Estrada, Arroyo, and Aquino III represent distinct rhetorical and structural orientations prior to Duterte
Miranda and Bringula, 2021
Duterte’s communicative style minimizes the perceived distance between leader and citizen, creating a sense of intimacy and familiarity
Crystal (2003)
A defining feature of Duterte’s speeches was the frequent repetition of emphatic statements such as “I hate drugs”
which heightens both emotional and cognitive engagement
Tannen (2007)
Duterte’s use of English-Filipino code-switching, profanity, and humor embodies “linguistic intimacy,” forging common ground with audiences while unsettling traditional norms of presidential discourse
Tannen (2007)
Duterte’s unconventional approach brought fresh air to a political scene long defined by the predictable and uninspiring leadership of post-1986 elite-dominated liberal democratic regimes, capturing the imagination of a public eager for change
Araneta-Alana et al. (2025)
The blend of informality and aggression reinforced Duterte’s anti-elite persona and redefined the SONA as a populist performance
reshaping the expectations of presidential communication in the Philippines
Cruz and Bacarro (2021)
Mamunta (2022)