Rhetoric Exam 1 Study Guide

Rhetoric

The Art of Persuasion; a systematic study and intentional practice of symbolic expression tailored to a specific audience.

Symbol

Something that represents something else; for example, a Louis Vuitton bag represents wealth.

Resources of Symbols

All forms of non-verbal communication, such as gestures, posture, facial expression, tone, and body language.

Sophists

Traveling teachers in ancient Greece who taught men how to debate for money, controversial for teaching argumentation without subject knowledge.

Plato's view on Rhetoric

Criticized rhetoric as a knack used to manipulate and deceive rather than prioritize truth.

Aristotle's belief about Rhetoric

Rhetoric can be used to learn persuasive language while maintaining truth, viewed as a weapon for good or bad.

Ethos

Credibility based on character in rhetoric.

Logos

Logic and reason used in persuasion.

Pathos

Emotional appeal in rhetoric.

Kairos

Relevance of timing and context in rhetoric.

Cannons of Rhetoric

The five elements of rhetoric: Invention (key messages), Arrangement (structure), Style (expression), Memory (recall), Delivery (presentation).