Chapter 4: Forecasting Key Terms and Concepts

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Vocabulary flashcards covering key definitions, techniques, time horizons, and concepts from Chapter 4 on Forecasting.

Last updated 11:03 AM on 9/15/26
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22 Terms

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Forecasting

The process of making predictions about the future based on past and present data, most commonly by analysis of trends.

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Prediction

A general term referring to estimates of future or unobserved values, using formal statistical methods or less formal judgmental methods.

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Qualitative forecasting techniques

Subjective forecasting methods based on the opinion and judgment of consumers and experts, appropriate when past data are not available and usually applied to intermediate- or long-range decisions.

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Quantitative forecasting models

Forecasting models used to project future data as a function of past numerical data, applied to short- or intermediate-range decisions when patterns are expected to continue.

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Average approach

A forecasting approach in which predictions of all future values (or unobserved values) are equal to the mean of past observed data.

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Naïve approach

A cost-effective time-series forecasting method where forecasts for a future period are set equal to the last observed value.

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Drift method

A variation of the naïve method where forecasts are allowed to increase or decrease over time based on the average change seen in historical data.

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Seasonal naïve approach

A time-series forecasting method that accounts for seasonality by setting each prediction equal to the last observed value of the same season.

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Time series methods

Quantitative forecasting methods that use historical data patterns as the basis for estimating future outcomes under the assumption that past demand indicates future demand.

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Autoregressive moving average (ARMA)

A time series forecasting method where forecasts depend on past values of the variable being forecast and on past prediction errors.

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Autoregressive integrated moving average (ARIMA)

A time series forecasting method that applies an ARMA model to the period-to-period change in the forecast variable.

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Causal / econometric forecasting methods

Forecasting methods that identify underlying external factors or relationships between variables that influence the variable being forecast.

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Associative models

Quantitative models, also known as causal models, that assume the forecasted variable is associated with other variables and make predictions based on those associations.

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Judgmental forecasting methods

Forecasting methods that incorporate intuitive judgment, opinions, and subjective probability estimates, particularly when historical data is lacking.

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Forecast error (residual)

The difference between the actual value and the forecast value for the corresponding period.

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Cross-validation

A sophisticated evaluation procedure where models are fitted on a training set of historical data and evaluated on a test set to determine forecast accuracy on new data.

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Seasonality

A characteristic of a time series in which data experiences regular and predictable changes or patterns that recur over a fixed period, such as every calendar year or day of the week.

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Cyclic behavior

Regular fluctuations in time series data that usually last for an interval of at least two years, where the length of the current cycle cannot be predetermined.

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Self-destructing predictions

Predictions that undermine themselves by influencing social behavior in a way that alters the context and reduces or invalidates the original forecast.

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Short-range forecast

A forecast typically covering less than 3 months up to 1 year, used for operational decisions such as weekly scheduling and inventory carrying.

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Medium-range forecast

A forecast typically spanning 3 months to 1 year (up to 3 years), used for sales planning, production planning, and cash budgeting.

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Long-range forecast

A forecast with a time span of 3 or more years, used for strategic decisions like product design, plant facility location, and long-range capital plans.