an approach focusing on the large scale social structures in which people play defined roles
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macro approach
focus on the large scale of whole societies
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micro approach
focus on small-scale social interaction
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correlation
when two variables are related to each other but causation cannot be proved. For example: being sick is related to poverty but not all poor people are sick and people who are not poor can get sick.
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causation
when a strict link can be proved by variables in a time sequence
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interpretivism
approaches that start at the level of the individual, focusing on small-scale phenomena and usually favouring qualitative methods
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identity
how a person sees and how others see them
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perspectives
ways of viewing social life from different points of view
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consensus
basic agreements on a set of shared values
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positivism
**a**n approach to sociology based on studying society in a scientific manner
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quantitative data
information and facts that take a numerical form
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bias
the prejudice that distorts the truth when research is influenced by the values of the researcher or by decisions taken about the research
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objectivity
absence of bias; the researchers do not allow their values or feelings to influence the research
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hypothesis
a theory or explanation at the start of the research that the research is designed to test
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pilot study
a small-scale test of a piece of a research project before the main research
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survey population
all those to whom the findings of the study will apply and from which a sample is chosen
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sampling frame
a list of members of the population from which the sample is chosen
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generalisability
when the findings of a sample can be said to apply to a larger group of people sharing their characteristics
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random sampling
when each person has an equal chance of being selected
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stratified sampling
when the sampling frame is divided
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quota sampling
deciding in advance how many people with what characteristics to involve in the research and identifying them
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snowball sampling
when one respondent puts the researcher in contact with others
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sampling methods
the different ways in which the sampling can be created
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ethical issues
issues that have a moral dimension
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questionnaires
a standardised list of questions used in social surveys
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social surveys
systematic collection of information from a sample
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open questions
the respondent can reply in their own words to give their responses
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closed/pre-coded questions
those where the researcher has set out which responses can be recorded
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respondent
someone who provides information to the researchers usually used for surveys and interviews rather than other methods
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qualitative data
information and facts (like attitudes or kinds of actions) that are not able to be presented in numerical form
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self-completion questionnaires
questionnaires that are completed by the respondent on their own
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postal questionnaires
self-completed questionnaires that are sent out and returned by post
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response rate
proportion of responses obtained out of a sample
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structured interview
an interview in which the questions are standardised and the replies codified to produce quantitative data
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t**elephone questionnaires**
when the researcher reads the questions to respondents over the telephone and records their answers
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reliability
when the research can be repeated and similar responses will be obtained
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validity
when the findings accurately reflect the reality that is intended to capture
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unstructured interview
an interview without set questions that usually involves probing into emotions and attitudes, leading to qualitative data
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semi-structured interviews
an interview with some standardized questions but allowing the researcher some flexibility on what is asked in what order
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focus group
a group brought together to be interviewed on a particular topic
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group interview
any interview involving a group interviewed together
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interview data
intentional or unintentional effect of the way that the interviewer asks questions or interprets answers
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interviewer effect
ways in which the interviewer may influence participants' responses by their characteristics or appearance
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subjectivity
lack of objectivity. The researcher’s view influences approach taken
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laboratory experiments
experiments taking place in a lab to exclude external variables
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hawthorne / observer effect
unintended effects of the researcher’s presence on the behaviour or responses of participants
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field experiments
experiments taking place in the natural setting of the real world
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case study
a detailed in-depth study of one group or event
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longitudinal survey
a survey taking place at intervals over a long period
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overt participant observation
the group being studied is aware research is taking place
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covert participant observation
group being studied is unaware of research and decieved
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non-participant observation
when the researcher observes a group but doesn’t participate
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content analysis
method of studying communication and media
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triangulation
use of two or more methods in the same research project
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representativeness
degree to which research findings about one group can be applied to a large/similar group
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primary data
information collected by sociologist at first hand
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secondary data
information collected earlier by others and used later on by sociologists
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official statistics
produced by government and official agencies
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non-official statistics
produced by other organisations
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trend
change over time in a particular direction
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comparative study
looking at two or more different groups or events in terms of similarities and differences
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historical documents
a wide range of documents from the past
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Conflict
Disagreements between groups with different interests