masscomm

The Internet and World Wide Web

THE ROLES OF INTERNET

Communication

• Facilitating Connection:

Enables instant

communication through

emails, messaging apps,

and video calls, connecting

people across the globe.

• Social Networking:

Revolutionized how people

interact and share

information.

• Bridging Gaps: Helps

maintain relationships

across geographical

barriers, fostering a sense

of global community.

Information

Access

• Knowledge Sharing: Acts as

a vast repository of

information on virtually

every topic.

• Educational Resource:

Provides access to online

learning platforms and

academic resources.

• News and updates realtime news and diverse

perspectives from around

the world.

Economic

development

• E-Commerce: Platforms like

Amazon, Shopee, and

Lazada have transformed

how people shop and

businesses operate.

• Job Creation: Internet has

created new industries

(e.g., digital marketing,

software development)

and facilitated remote

work.

• Global Markets: Small

businesses can reach

international audiences,

boosting trade and

economic growth.

Social

Mobiliisation

and Activism

• Awareness Campaigns: On

social movements that use

the internet to garner

global support.

• Crowdfunding: Fundraising

platforms for causes and

innovations.

• Advocacy: Provides

marginalized groups a

platform to voice concerns

and influence change.

Social

Mobilisation

and Activism

• Awareness Campaigns: Social

movements use the internet

to garner global support.

• Crowdfunding: Platforms

fundraising for causes and

innovations.

• Advocacy: Provides

marginalized groups a

platform to voice concerns

and influence change.

Entertainment

• Streaming Services:

Platforms like Netflix,

YouTube, and Spotify offer

on-demand content.

• Gaming and Virtual Worlds:

Online gaming and virtual

environments engage

millions globally.

• Creativity and Sharing: Artists

and creators showcase work

through platforms like

Instagram and TikTok.

Political

engagement

• Civic Participation: Citizens

can participate in online

petitions, discussions, and

campaigns.

• E-Governance: Governments

use the internet for service

delivery, transparency, and

engaging citizens.