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data
information in all forms
categorical data
also called qualitative data; data in the form of labels that tells us something about the people or objects in the data set; country someone lives in, occupation, type of pet, etc.
quantitative data
data in the form of numbers that measure or count something; usually have units and taking an average makes sense; height, weight, salary, etc.
population
the collection of people or objects to be studied
census
collecting data from everyone in the population
sample
collecting data from a small subgroup of the population
random
when everyone in the population has a chance to be included in the sample
simple random sample
simple data in which individuals are selected randomly; tends to minimize sampling bias, good data collection method; normally participants are chosen by a computer
convenience sample
sample data that’s collected in a way that’s easy or convenient; tends to have a significant amount of sampling bias, bad way to collect data
voluntary response sample
sample data that’s collected by putting a survey out into the world and allowing anyone to fill it out; role of selection is given over to participants; significant amount of bias, bad method
cluster sample
sample method collecting data from groups of people in a population instead of one at a time; groups should be chosen to randomly to avoid sampling bias
stratified sample
sample method used to compare two or more groups or populations; individuals from each group should be chosen randomly
systematic sample
sample data that’s collected using a system, like choosing every 20th person on a list; more sampling bias than simple random, less than convenience and voluntary response
bias
when data does not accurately represent the population
sampling bias
results from collecting data without using a census or random sample; method of collecting is flawed (voluntary response, convenience sample)
question bias
a type of bias that results when someone phrases the question or gives it extra information with the goal of tricking the person into answering a certain way
how do we minimize question bias?
phrase questions in a neutral way and don’t attempt to sway the person giving data
response bias
results when people giving data do not answer truthfully or accurately; we should instead collect data anonymously and assure results will only be used for scientific purposes
non-response bias
results when people refuse to participate or give data; to minimize, you should give an incentive like a gift card to encourage people to give data
deliberate bias
results when people collecting the data falsify the reports, delete data, or decide to not collect data from certain groups in the population; to minimize, use good ethics