A. Ethnography

Ethnography means writing about the way of life, or culture, of ___ ___.

Ethnography means writing about the way of life, or culture, of social groups.

Ethnography involves the researcher inserting themself into the ___ ___ of the social group being studied and participating in and ___ their daily activities.

Ethnography involves the researcher inserting themself into the natural setting of the social group being studied and participating in and observing their daily activities.

The purpose of ethnographic research is to describe the ___ and ___ of the group of people being studied in a way that is as faithful as possible to the contexts in which their ___ ___.

The purpose of ethnographic research is to describe the culture and lifestyle of the group of people being studied in a way that is as faithful as possible to the contexts in which their behaviour occurs.

The idea of ethnography is to ‘tell it like it is’, capture ___ ___ and people’s interpretations of those activities.

The idea of ethnography is to ‘tell it like it is’, capture ordinary activities and people’s interpretations of those activities.

Ethnographic research is preferred by ___ ___, who argue that only ethnographic methods like ___ ___ allow researchers access to the ‘___ ___’ of particular social groups and to get inside their heads.

Ethnographic research is preferred by interpretivist sociologists, who argue that only ethnographic methods like unstructured interviews allow researchers access to the ‘lived experience’ of particular social groups and to get inside their heads.

Ethnography is about achieving ‘___’.

Ethnography is about achieving ‘verstehen’.

Verstehen means being able to ___ ___ or ___ ___ the people who are being studied.

Verstehen means being able to empathise with or think like the people who are being studied.

This closeness to research subjects has led ___ to claim that ethnography produces the most ___ and ___ type of qualitative data of any type of ___ ___ method.

This closeness to research subjects has led interpretivists to claim that ethnography produces the most valid and authentic type of qualitative data of any type of social research method.