Stages of Marketing Research Notes

Marketing Research

The process of designing, gathering, analyzing, and reporting info

Purpose of Marketing Research

Gain more detailed understanding of peoples needs,

Stage 1 of Research Process

Problem definition, No research if there is no problem, identifying and defining the problem or opportunity is crucial, marketing problems

Stage 2 of Research Process

When specifying research objectives, the development of a hypothesis might be helpful, when achieved objectives provide the necessary information to solve the problem 

Stage 3 of Research Process

Develop a research design,

Qualitative Research

Consumers beliefs + opinions,

Quantitative Research

Based of data and numbers

Stage 4 of Research Process

Design a questionnaire: that asked about their behavior, Attitude, and classification

3 Types of Question Classifications

 behavior, Attitude, and classification

Stage 5 of Research Process

How are you going to implement the servery/experiment

Stage 6 of Research Process

Analyse the data: what info can you take from it

Stage 7 of Research Process

Final research report