Stages of Marketing Research Notes

Marketing Research

The process of designing, gathering, analising, and reporting info

Purpose of Marketing Research

Gain more detailed unsterding of peoples needs, 

Stage 1 of Research Process

Problem definition, No research if there is no problem, identifying and defining the problem or opportunity ia crucial, marketing problems  

Stage 2 of Research Process

When specifying research objectives, development of hypothesis might be helpful, wehn achieved objectives provide the necessary information to solve the problem 

Stage 3 of Research Process

Develop a research design, 

Qualitative Research

Qualitative-Consumers beliefs + opinions,

Quantitative Research

Quantitative- Based of data and numbers 

Stage 4 of Research Process

Design a questionnaire: that asked about their behavior, Additude, and classacation 

3 Types of Question Classifications

behavior, Additude, and classacation 

Stage 5 of Research Process

How are you going to implement the servery/experamanet 

Stage 6 of Research Process

Analise the data: what info can you take from it

Stage 7 of Research Process

Final research report