General Economics and Microeconomics Fundamentals

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A comprehensive vocabulary review set covering basic economic concepts, microeconomic perspectives, components and factors of production, limitations of microeconomics, PPF concepts, and economic analysis types.

Last updated 9:06 AM on 9/15/26
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52 Terms

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The study of properly allocating scarce resources to satisfy unlimited wants and needs.

Economics

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An individual who studies the relationship between society's resources, working as consultants, professors, or members of economic think tanks.

Economist

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Recognized as the 'Father of Economics' and the earliest recorded economist.

Adam Smith

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The fundamental economic problem of having unlimited human wants and needs while possessing limited resources.

Scarcity

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Essential items required for human survival.

Needs

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Non-essential items or luxuries that individuals desire.

Wants

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Giving up one option to gain another; basic decision-making.

Trade-off

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The value of the next best choice given up when making a decision.

Opportunity Cost

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Tangible physical products created for consumption or production.

Goods

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Intangible work or tasks performed for consumers or businesses.

Services

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Products manufactured for direct use by the end consumer.

Consumer Goods

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Goods deployed by businesses to produce other consumer goods or services.

Capital Goods

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Maximizing output using available resources.

Efficiency

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The fair distribution of resources or income within an economy.

Equity

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The study of the economy as a whole ('big picture'), including aggregate growth, employment, and inflation.

Macroeconomics

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The study of individual economic units, including individual consumers, households, and businesses.

Microeconomics

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Defines microeconomics as the study of particular firms, households, individual prices, wages, and income.

K.E. Boulding's View

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Defines microeconomics as dealing with the division of total output among individual producers and sellers.

Gardner Ackley's View

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Defines microeconomics as concerned with the economic activities of individual units like consumers and resource owners.

R.H. Leftwich's View

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Defines microeconomics as focusing on behavioral determination of individual market prices.

Prof. Samuelson's View

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Analysis based on the principle that resources are scarce relative to unlimited human wants, meaning economic decisions depend on price mechanisms.

Price Theory

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Analyzes how consumers make choices to maximize satisfaction from scarce resources.

Theory of Consumer Behavior and Demand

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Uses a cardinal approach to evaluate customer satisfaction.

Classical Utility Approach

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Uses an ordinal utility approach to rank consumer preferences.

Neo-Classical Approach

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Analyzes consumer choice based on observable purchasing habits rather than subjective utility statements.

Paul A. Samuelson's Revealed Preference Theory

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Analyzes how firms seek profit maximization or output equilibrium.

Theory of Production Behavior

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Examines how output changes when varying units of labor are added to a fixed unit of capital.

Law of Variable Proportion

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Analyzes how firms balance cost minimization and output maximization to achieve optimal factor combinations.

Theory of Firm Behavior

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Analyzes production costs and revenue generation across short-run and long-run periods.

Theory of Cost and Revenues

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Studies pricing and output decisions under different market conditions, including Perfect Competition, Monopoly, Duopoly, and Monopolistic Competition.

Theory of Market Structure and Behavior

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Analyzes how total national income is divided among land, labor, capital, and organization.

Theory of Income Distribution

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Studies the simultaneous equilibrium of all individual consumer and producer markets.

Theory of General Equilibrium

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Evaluates economic policies based on their contribution to overall human well-being.

Theory of Welfare Economics

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Analyzes economic behavior and decisions made under risk where economic agents cannot avoid risk entirely.

Economics of Uncertainty

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A cooperative process of combining inputs to produce goods or services.

Production

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The required resources needed to manufacture goods and services.

Factors of Production

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The enterprises or firms that manufacture goods or deliver services.

Producers

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The individuals or institutions who purchase goods and services.

Consumers

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Natural resources used in production.

Land

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Physical and intellectual human exertion (manpower).

Labor

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Tools, machinery, structures, and equipment used to generate goods/services.

Capital

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Human capability to organize land, labor, and capital while investing and taking risks.

Entrepreneurial Ability

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Presumes the existence of an entirely free market economy, which does not reflect real-world conditions.

Free Market Assumption

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Incorrectly assumes continuous full employment across the economy.

Full Employment Assumption

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A graphical representation showing the various combination outputs of two goods an economy can produce given fixed resources and technology.

Product Possibility Frontier (PPF)

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Points situated directly along the PPF curve where all productive resources are fully utilized.

PPF Efficiency

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Points located inside the PPF curve indicating underemployed or inefficiently used resources.

PPF Inefficiency / Underutilization

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Points located outside the PPF curve that cannot be achieved with existing resources.

PPF Unattainability

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Demonstrated by an outward shift of the entire PPF curve.

Economic Growth (PPF)

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The quantity of one good that must be sacrificed to produce an extra unit of another good.

Marginal Opportunity Cost

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Objective, fact-based economic analysis built on data; descriptive and analytical in nature.

Positive Economics

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Subjective, value-based economic analysis focusing on what the economy ought to be; subjective and cannot be empirically tested as true or false.

Normative Economics