Doublespeak
IDF spokesperson - ‘operational misunderstanding’
doublespeak
‘poor night visibility’
manipulating
‘Professional failures’
negative face
Hedging
Jargon + Social Purposes
The Age - ‘AAA credit rating’
‘S+P/ASX200’
Jargon
Lexicology
Establishing expertise
obfuscation
1/5
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Doublespeak
IDF spokesperson - ‘operational misunderstanding’
doublespeak
‘poor night visibility’
manipulating
‘Professional failures’
negative face
Hedging
Jargon + Social Purposes
The Age - ‘AAA credit rating’
‘S+P/ASX200’
Jargon
Lexicology
Establishing expertise
obfuscation
Jargon
SBS News → ‘bell-weather seat’
‘Coalition’
Jargon
manipulation
communication
Euphemisms
Real estate → euphemisms
building raport
‘blank canvas’
manipulate
replace harsher terms
Low modality verbs
University of Sydney - ‘Australians should pay attention to what Trump just did to Harvard’
Low modality verb
Negative face
clarity
Non-discriminatory language + social purposes
Australian government - ‘older people’
non-discriminatory language
Social taboos
Build rapport
substituting (morphology)
political correctness
Positive + negative face needs