mkting clep

value proposition

states the specific benefits a product or service offering provides a buyer. why us>competition

Define the problem. Determine the research design. Choose the data collection method. Collect data

what is the marketing research process order?

Need recognition, information search, evaluation of alternatives, purchase, postpurchase behavior

what is the correct sequence of steps in the consumer decision-making process?

brand equity

The estimated market value of a brand

marketing plan strat has to be

measurable, consistent, specific, achievable

steps for marketing plan

1, Mission

Analysis of Environment

3. Develop Goals

4. Marketing Strategy

5. Feedback(Control

marketing research process

Problemdefinition-takes most time

Situational Analysis

Develop research plan

Data Collection (developing tool for data collection)

Problem Solving

Alternative Development