English Mastery System Flashcards

A comprehensive vocabulary collection covering core sales, persuasion, tense systems, and function word concepts from the English Mastery System masterbook.

Feynman Flashcard Protocol

A 5-step active-recall learning system consisting of Retrieve (answer aloud), Teach (explain in simple English), Transfer (create an original example), Check (reveal and verify), and Repair (repeat corrected answer without looking).

Value proposition

A concise explanation of why a specific buyer should choose your offer.

Ideal customer profile (ICP)

A precise description of the companies or people most likely to buy, succeed, and remain profitable customers.

Qualified lead

A prospect who fits the target profile and has a relevant problem, sufficient authority, resources, and realistic timing.

Sales pipeline

The visible sequence of opportunities from first contact to closed deal.

Conversion rate

The percentage of people who complete the desired action, calculated as $\frac{\text{conversions}}{\text{total opportunities}} \times 100\%$.

Close rate

The percentage of qualified sales opportunities that become customers.

Customer acquisition cost (CAC)

Total sales and marketing cost divided by the number of new customers acquired.

Customer lifetime value (LTV)

The expected gross value of a customer across the relationship.

Sales cycle

The time and stages between first contact and a buying decision.

Buying criteria

The standards a buyer will use to compare options and approve a decision.

Decision-maker

The person with formal authority to approve the purchase.

Economic buyer

The stakeholder who owns the financial outcome and can release funds.

Pain point

A specific frustration, risk, or obstacle that creates motivation to change.

Desired outcome

The measurable future state the buyer wants to achieve.

Cost of inaction

The financial, operational, or emotional consequence of leaving the problem unresolved.

Urgency

A legitimate reason the buyer needs to act within a defined time frame.

Leverage

A resource or action that produces a disproportionately large result.

Bottleneck

The constraint that most limits the performance of the whole system.

Competitive advantage

A capability or asset that allows a business to outperform alternatives sustainably.

Differentiation

The meaningful reason your solution is perceived as different and preferable.

Proof of concept

A limited test showing that the proposed solution can work before a full commitment.

Case study

Evidence showing how a comparable customer moved from a problem to a measurable result.

Guarantee

A clearly defined commitment about delivery, support, or a remedy if stated conditions are not met.

Risk reversal

An offer design that reduces the buyer's perceived downside while preserving honest expectations.

Objection

A stated concern preventing the buyer from moving forward, such as value, timing, trust, or authority.

Reservation

A softer, often more natural alternative to 'objection'.

Concession

Something of value one side gives up to reach agreement.

Trade-off

A situation in which gaining one benefit requires giving up another.

Agreed next step

A specific action, owner, and deadline accepted by both sides.

BATNA

Best Alternative To a Negotiated Agreement; your best realistic option if no agreement is reached.

Walk-away point

The minimum acceptable terms beyond which the deal destroys value or creates unacceptable risk.

Mutual action plan

A shared list of actions, owners, dates, and approval gates leading to launch.

Present Simple

English tense system used for habits, repeated actions, facts, permanent states, and fixed schedules.

Present Continuous

English tense system used for actions happening now or around now, temporary situations, changing trends, and arranged future events.

Present Perfect

English tense system used for past actions with a present result, life experience, unfinished time periods, and states continuing from the past.

Present Perfect Continuous

English tense system used for an activity that started in the past and continues now, recent ongoing activity with a visible result, or emphasis on duration/process.

Past Simple

English tense system used for completed actions at a definite past time, finished past states, and a sequence of completed events.

Past Continuous

English tense system used for an action in progress at a past moment, background description, interrupted actions, or two simultaneous past activities.

Past Perfect

English tense system used for an action completed before another past action or before a stated past reference point.

Past Perfect Continuous

English tense system used for an activity continuing for a period before another past moment, often explaining a past result.

Future Simple

English tense system used for spontaneous decisions, promises, offers, neutral future facts, and predictions based mainly on opinion.

Future Continuous

English tense system used for an action that will be in progress at a future time, an expected future routine, or a polite enquiry about plans.

Future Perfect

English tense system used for an action that will be completed before a future deadline or reference point.

Future Perfect Continuous

English tense system used for the duration of an activity continuing up to a future point.

Future in the Past Simple

English tense system used for a future action, prediction, intention, or promise viewed from a past moment.