2. 名牌热

不外乎

búwàihū
not be beyond (the scope of)

冷色

lěngsè
dull colors (cold-color)

鲜艳

xiānyàn
brightly colored (fresh-bright)

电器

diànqì
electrical appliances

至于

zhìyú
as for, go so far as to

品牌

pǐnpái
trademark (product-mark)

质量

zhìliàng
quality

相差

xiāngchà
difference; differ

自产自销

zìchǎn-zìxiāo
produce and sell locally

流通

liútōng
circulate

竞争

jìngzhēng
compete

顾得上

gùdeshàng
able to manage

温饱

wēnbǎo
warmth and nourishment

小康

xiǎokāng
comfortable life

追求

zhuīqiú
seek; pursue

意识

yìshí
consciousness

形成

xíngchéng
form; develop

消费

xiāofèi
consume; consumption

考虑

kǎolǜ
think over; ponder

因素

yīnsù
factor

促使

cùshǐ
spur on; urge

快速

kuàisù
high-speed; fast

贸易

màoyì
trade

组织

zǔzhī
organization; organize

随处

suíchù
everywhere (follow-place)

媒体

méitǐ
media (intermediary-body)

购买

gòumǎi
purchase

逐渐

zhújiàn
gradually

戴

dài
wear (hats and other accessories)

似乎

sìhū
seemingly

影响

yǐngxiǎng
influence

年龄

niánlíng
years of age

庞大

pángdà
huge; massive

群体

qúntǐ
body of; colony of

视为

shìwéi
regard... as

具潜力

jùqiánlì
possess potential

之所以

zhī suǒyǐ
reason(s) that

值

zhí
be worth; value

价格

jiàgé
price

与

yǔ
same as 跟

正比

zhèngbǐ
ratio; direct proportion

保证

bǎozhèng
guarantee

即使

jíshǐ
even if

顾客

gùkè
customers

上当

shàngdàng
be cheated, ripped off

受骗

shòupiàn
be deceived

售

shòu
sell

专

zhuān
special, concentrated

需要

xūyào
need to; requirement

更换

gēnghuàn
exchange; replace

退货

tuìhuò
return merchandise

功能

gōngnéng
function; use

挺

tǐng
very; quite

信任

xìnrèn
trust; have confidence in

依赖

yīlài
rely on; depend on

针对

zhēnduì
be directed against; in response to

心理

xīnlǐ
psychology

一旦

yídàn
very short time

某

mǒu
certain; some (person, place, etc.)

感

gǎn
feeling; feel

身份

shēnfèn
status; identity

象征

xiàngzhēng
symbolize; token; symbol

达到

dádào
reach

尊重

zūnzhòng
respect; value

及

jí
and; as well as

认同

rèntóng
meeting of minds; common ground

效果

xiàoguǒ
effect; result

偏

piān
nevertheless

固然

gùrán
admittedly

吸引

xīyǐn
attract

避免

bìmiǎn
avoid

负面

fùmiàn
opposite side

仿制

fǎngzhì
imitate

以假乱真

yǐjiǎ-luànzhēn
mix bad with good (take-false mix in-true)

仿冒品

fǎngmàopǐn
imitation goods

损失

sǔnshī
loss

严重

yánzhòng
serious

打击

dǎjī
attack

声誉

shēngyù
reputation

关切

guānqiè
deeply concerned about

一味

yíwèi
obsessively (one-taste)

不顾

búgù
ignore

注意力

zhùyìlì
attention

关心

guānxīn
concerned about

关注

guānzhù
pay attention to

炫耀

xuànyào
flaunt

无暇

wúxiá
have no time

集中

jízhōng
concentrate

精力

jīnglì
energy

是否

shìfǒu
是不是

必须

bìxū
require

经历

jīnglì
undergo; experience

阶段

jiēduàn
stage; phase