Chapter 3: Consumer Behavior Review

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A collection of vocabulary flashcards based on review questions and exercises from Chapter 3 on Consumer Behavior.

Last updated 6:14 PM on 9/8/26
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11 Terms

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Marginal Rate of Substitution (MRS)

The maximum amount of one good that a consumer is willing to give up in order to obtain one additional unit of another good while keeping satisfaction constant.

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Convex Indifference Curve

An indifference curve where the marginal rate of substitution diminishes as a consumer moves down along the curve.

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Perfect Substitutes

Two goods for which the marginal rate of substitution of one for the other is a constant, resulting in straight-line indifference curves.

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Perfect Complements

Two goods for which the marginal rate of substitution is either zero or infinite, resulting in right-angled indifference curves.

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Ordinal Utility

A utility function that ranks market baskets or consumer choices in order of preference from most to least preferred, without measuring by how much one is preferred to another.

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Cardinal Utility

A utility function that assigns numerical values to utility levels, describing by how much one market basket is preferred to another.

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Equal Marginal Principle

The principle stating that utility is maximized when a consumer equalizes the marginal utility per dollar of expenditure across all consumed goods, given by MU1P1=MU2P2\frac{MU_1}{P_1} = \frac{MU_2}{P_2}.

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Paasche Index

A cost-of-living index calculated using the current-period bundle of goods, which generally understates the ideal cost-of-living index.

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Laspeyres Index

A cost-of-living index calculated using a fixed base-year bundle of goods to measure relative price changes over time.

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Ideal Cost-of-Living Index

The cost of attaining a given level of utility at current prices relative to the cost of attaining that same level of utility at base-year prices.

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Budget Line

A graph or line representing all combinations of goods that a consumer can purchase given their income and the current prices of the goods.