Email Marketing and Social Media Strategy

Flashcards covering key concepts in email marketing, social media strategy, and online reputation management.

Email Marketing

The process of sending promotional messages to a group of potential or current customers via email.

Organic Growth

Building an email list through sign-up forms and website pop-ups without paid promotions.

Incentives

Benefits offered to encourage users to subscribe, such as discounts or lead magnets.

CAN-SPAM Act

A U.S. law requiring email marketers to provide clear identification, an unsubscribe link, and a valid physical address.

GDPR

A regulation in Europe that mandates explicit consent for data collection and the right to be forgotten.

Welcome Emails

Initial emails sent to new subscribers setting expectations and sharing information.

A/B Testing

A method of comparing two versions of an email to see which performs better.

Open Rate

The percentage of recipients who opened a specific email.

Paid Social Media Activities

Advertising on social platforms that provides control over reach but incurs costs.

Influencer Collaborations

Partnerships with social media influencers to promote content or products.

ORM Basics

The practice of monitoring and managing an online reputation, addressing feedback, and creating positive content.

3Ts

Elements of effective ORM: Timeliness, Transparency, and Tone in communication.