Marketing Vocab

marketing

Digital Marketing

any form of communication that aims to persuade people to purchase a product/service using, social media, email, search engines, and websites.

Brand Positioning

how differentiate yourself from competitors and how consumer identify and connect with your brand

Inbound Marketing

a marketing strategy that focuses on attracting high fit customers instead or blasting your message to everyone

Lead Nurturing

the process of educating and building trust with your prospects to guide them through buyer’s journey

• goal is to give prospects unique experiences and keep them coming back as customers.

Contextual Marketing

as strategy that’s guided by behaviors and conditions surrounding your marketing efforts, so all content is relevant to the person receiving it.

Word of Mouth Marketing (WOM)

oral or written advocacy of a good or service from a satisfied customer

Programmatic ABM

Targets a large number of accounts with broadly similar characteristics to create personalized marketing experiences. 

Target Account List

Target accounts should have the highest probability of closing based on shared ICP attributes. 

Churn rate

A measurement used to calculate customer retention, Helps companies identify customers loss in a certain period. 

Customer Acquisition

The cost associated with turning a lead into a customer. 

Growth Marketing

Process of designing and conducting experiments to optimize and improve results of a target area. 

Tech Stack

Set of technology and software and organization uses to run its business. 

CRM

Identifies businesses insights and analytics, holding contact info 

Marketing Operations

Enables delivery of the right message at right time to people who are interested in your products or services happens in marketing automation and CRM platforms. 

Sale Operations

Everything that happens in CRM and sales acceleration platforms to enable sales team to communicate effectively with clients controls sale process. 

Service Operations

Management of all workflows, tools, and processes required to maintain and improve overall customer experience.

Bottom of the funnel

Last stage of buying process customer getting ready to buy. 

Marketing Qualified Lead (MQL)

3/6 Stage of life cycle in buyer journey. Indicate the number of visitors you've converted who are good fits for your organization.

Sales qualified lead (SQL)

Life cycle stage in buyer journey after MQL. 4/6 lifecycle stage

Multi Touch Reven attribution

Process of organizing, collecting, and cataloging all of the interactions that occur.As an individual decides to purchase with your company. 

Customer Marketing

Set of strategies and tactics aimed at your customer base to improve of their experiences with your brand. Increase value of engagement. 

Customer Acquisition

Refers to all of the steps, processes, and resources involved in attracting first time customers to business. 

Customer Service

Assisting customers with offering they brought from you and ensuring needs met. 

Customer Satisfaction

Management of client settlement. 

Customer Journey

Way of tracking a customer's experience with your company from a visitors first interaction, when they sign a deal

Product Market Fit

When your product fulfills a market needs, you achieve product market fit. 

Conversion Rate

Ratio between number of people who compete the desired action on a given web page and the number of people who visit web page. 

Landing Page

Keyword Search

Process of identifying the search terms that your site visitors are looking for. 

List Growth Rate

Show the rate at which your e-mail subscriber list is expanding. Helps track success of your efforts in acquiring new subscribers. 

Minimum Viable Product (MVP)

offering that has enough features to initially satisfy your target market

Conversion Rate Optimization (CRO)

focuses on sytematically increasing percentage of webiste visiros who take action on a page.

Thank You Page

page that is shwon after sumbiting info on a landing pahge and thanks them for their submission and provides them with potential next steps.

Open Rate

tell you percentage of recipients who opened your email; helps you guage effectiveness of subject line and grabs audience.

Email Sharing/Forwarding Rate

measure the percentage of recipients who share or forward your email to other, reflects level of interest and engagement your content generates.