Week 6 Module 2 Surveys and Questionnaires

What is qualitative data analysis entail?

Primarily inductive

High volume of data

Coding/thematic analysis

Reliability and validity

What are the different types of interviews?

Structured

Unstructured

Semi-structured

What is a structured interview?

Standardized set of questions

Same order of questions

Set choices for responses

What is an unstructured interview?

No fixed agenda or questions, open-ended

More informal and conversational

What is a semi-structured interview?

Researcher sets predetermined topics or themes

Allows for flexibility in phrasing and order questions are asked

May ask follow-up questions

What are questionnaires?

Structured surveys that are self-administered

Can be used in exploratory, descriptive, or experimental studies

What is a benefit of a questionnaire?

Self-reported

What is a disadvantage of a questionnaire?

Recall bias

What is a guiding question?

It helps to define the purpose of the survey/what you are trying to figure out

What is a hypotheses?

It can assist in answering guiding question and delineate specific variables and outcomes

What is the questionnaire outline?

It’s what ensures that each question in your survey relates to your guiding questions

Includes demographic

What are the steps in designing a survey?

1. The research question- guiding questions, hypotheses, questionnaire outline

2. Review of existing instruments

3. Design the instrument

4. Preliminary drafts

5. Pilot testing and revisions

6. Selecting a sample

7. Contacting respondents

How would you word close-ended questions?

Double-barreled questions

Frequency/time measures

Sensitive questions

What are scales?

Ordered system that provides an overall rating that represents the degree to which a respondent possess a particular attitude, value, or characteristic

What are examples of scales?

Categorical

Continuous

Ordinal

Summative

Cumulative

What is a categorical scale?

Based on nominal measurement

Respondent assigns themselves to one of several classifications (ex: gender)

What is a continuous scale?

Measured using interval or ratio values

Ex: age

What is an ordinal scale?

Continuous variables are collapsed into ranks

Ex: minimal, moderate, severe

What is a summative scale?

Presents a total score with all items contributing equal weight to the total

Liberty scale

What is a cumulative scale?

Each item represents an increasing amount of attribute being measure

Positive response to statement implies agreement with previous statements