CTAPS

Creative thinking

The ability to use skill and imagination to

produce something new.

Being creative means solving a problem in a

new way.

It means changing your perspective.

Being creative means taking risks and

ignoring doubt and facing fears.

It means breaking with routine and doing

something different for the sake of doing

something different.

What is creativity in business context

Seeing same things – think different.

Breaking down rebuilding concepts – better understanding

into buss related problems.

Process discovery – gain insight into problem – different

ways to deal problem.

Rejecting obvious, to

find solution –

not yet considered

Differentiating buss from

competitors – gain

competitive edge.

importance of creativity in business

Cannot operate as in past – many and rapid changes

Change and being creative about ways to deal problems

– only way to survive and prosper.

Buss constantly create new products – satisfy needs

consumers. Think out of box!

Logical thinking uses past experiences solve problems.

Sometimes work – experience teaches a lot handling

problems.

Will not always solve new problems unfamiliar situations.

Buss outperformed by competitors – back to drawing

board find creative solution.

Buss encourage INTRAPRENEURSHIP –

employees suggest

creative ways to

handle problems.

Developing problem solving skills

Creativity can be taught + developed

Tools/techniques used to stimulate

creativity:

Four pillar approach

SCAMPER

Force Field Analysis

4 pilla approach to creativity

Fluency

Produce several ideas, be developed through brainstorming in teams.

Flexibility

Look at concepts from different points of view – consider small changes made to current products.

Originality

Develop unique ideas have advantage of newness and creativeness.

Elaboration

Number of ideas identified - add detail and depth to different solutions.

Force field analysis steps

Define problem: What/who has to change – help buss reach goals

Define objective: Describe desired outcome/goal. Be specific.

Identify driving forces: (pros)

Factors support change – how change add value to buss.

Identify restraining forces: (cons) Factors resisting change.

Develop change strategy:

Factors both supporting + resisting change represented.

Arrows close line are strong forces

Further away from line weak forces.

More forces for change, buss will implement strategies for

change.

obstacles to creative thinking

1. People believe – one correct answer – scared to

volunteer an answer in case it is not the

correct/desired one. (self-censorship – little voice says make

a fool of yourself)

2. Lack of sleep – combined with stress

3. Mind set: “this works well, why change?” (comfort

zone)

4. Not enough time – avoid making time

5. Micro management

6. “I am not creative” create self-fulfilling prophesy.

(prediction that causes itself to become true.)

indegenous thinking

Local knowledge + way of thinking – unique

culture/particular society.

Includes: skills, know how, experience, insight

Offer new product to group people may not

have thought about this – not part their way of

living.