Floriculture - Business Questions

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17 Terms

1
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The cost of the plant materials (i.e. cost of seeds, cutting, bulbs, or other plant propagules) would be examples of ____________ costs on a
financial planning sheet.

direct

2
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Rising wholesale prices of cut flowers and hard goods are due to which of the following market conditions?

supply chain and transportation issues

3
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In greenhouse operation, which of the following is not a fixed cost?

labor

4
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In a floral shop business, the difference between the cost of goods sold and the retail price is called the:

mark up

5
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Considering supply and demand, what would be the anticipated prediction for the effect on rose prices surrounding the February holiday of Valentine's Day?

Rose prices would increase

6
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Which flowers would be traditionally used for the spring holiday of Easter?

Potted Easter Lilies

7
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Which flowers would be traditionally used for Mother's Day?

Cymbidium Orchid corsages

8
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What is the 'chain of life' levels of distribution for cut flowers according to theSociety of American Florists?

Grower, Shipper, Wholesaler, Retailer, Consumer

9
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In a flower shop which of the following are not considered overhead expenses?

Hard goods

10
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In pricing retail items, it is important to include additional hard good costs, which would include:

The floral foam and vase used to construct the arrangement

11
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Fresh goods used to create a retail floral design are typically marked up from wholesale pricing at the following rate:

200%

12
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As the wholesale price of fresh flowers increased due to supply issues, the resulting price affect was seen by consumers:

The retail price of flowers increased

13
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Which of the following floral products is a seasonal design specifically representing the fall harvest season?

A cornucopia (horn of plenty) filled with flowers, fruit, and vegetables

14
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How could a florist or garden shop offer products that promote a sustainable and environmentally conscientious perspective?

d. All of the above.

15
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In response to supply issues for fresh flowers from South America, the following result was by floral retailers in the wholesale cost of fresh goods:

The price of flowers increased

16
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In a horticulture business, the product you choose to produce and retail should be at what price above the total production and marketing costs (all fixed and variable costs) to make it feasible to produce and sell?

250%

17
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Which of the following would be a direct cost in a floral shop?

Cut flowers in the cooler