Marketing Mix- Technology

Technology

Businesses can use technology to obtain store and analyse information about their customers including:

electronic point of sale

online survays

databases

Electronic point of sale

This allows companies to gather information on customers buying habits eg regular purchases.

Online survey

Customers can be asked to take a quick online survey when they are visiting the company website.

Databases

Information customers can be stored in databases these can be searched to find customers with specific characteristics and this can then be used for target marketing or promotional campaigns

Internet advertising

Advertising on the internet is a cost effective way to allow a company to access a wide audience.

E-mail

This can be used to send surveys or marketing materials to customers this method is quick and cost effective.

Social media

Products can be advertised at any time and they allow access to a wide range of customers.