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baby boomers
People born during the demographic Post-World War II between the years 1946 and 1964.
business traveler
A person who travels for the purpose of sales, training, and functions related to work.
culture
The beliefs, customs, arts, etc., of a particular society, group, place, or time. A particular society that has its own beliefs, ways of life, art, etc. Away of thinking.
demographics
Statistics on groups of people about their age, ethnic background, education, or income.
discretionary income
The amount of an individual's income that is left for spending, investing or saving after taxes and personal necessities (such as food, shelter, and clothing) have been paid. Money spent on luxury items, vacations and non-essential goods and services.
extrinsic
Not part of the essential nature of someone or something; coming or operating from outside.
intrinsic
Belonging naturally; essential.
leisure travel
Travel for rest, relaxation, and enjoyment.
target market
Market segment whose needs a business strives to meet.
senior market
Market segment that describe people ages 60 to 90.
disabled market
People that have an impairment that may be physical, cognitive, mental, sensory, emotional, developmental, or some combination of these.
women travelers
Women traveling without a male companion.