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define population
whole set of items
define census
observes ever member of the population
define sample
selection of items from a population
ADV and DIS of census
ADV = more accurate
DIS = takes longer because every member of the population is asked
ADV and DIS of sample
ADV = quicker + cheaper
DIS = less accurate- may not be representative of the whole population
define random sampling
every member of population has an equal chance of being selected
define systematic sampling
items are chosen at regular intervals from an ordered list (first item selected is chosen at random)
define stratified sampling
population divided into groups (strata) and a sample is taken from each group in proportion to its size
define quota sampling
The population is divided into groups and a set number of individuals is chosen from each group
define opportunity sampling
takes a sample from the people who are available at the time
define discrete data
data that can only take specific, separate values
define continuous data
data that can take any value within a given range