consumer behavior

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exam 1

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4 Terms

1
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What are three common methods for conducting nonexperimental research?

  1. Survey: structured questions

  2. Interviews/Focus Groups

  3. Observational Research

2
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Why do we study consumer behavior?

for the consumers → to enhance their experience with our product or service!

3
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What is the difference between primary and secondary data?

primary data: collected specifically for its own purpose

4
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What is a “SMART” goal?

S- specific: does this goal have a clear definition of what must be done by whom?

M- measurable: does this goal have concrete criteria for assessing success?

A- achievable: is this goal attainable given the time and resources?

R- relevant: is this goal aligned with your organizations mission?

T- testable: does this goal have a clearly defined timeline?