retail MAN exam 4
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7 Terms
merchandising
the act of acquiring goods and making them available at the places, times, prices, and quantities that enable a retailer to reach its goals
merchandising focuses on the _____ aspect of the marketing mix
prooduct
scope of merchandising
assortment
pricing
selling techniques
employee utilization
point of sale displays
micromerchandising
retailers adjust shelf-space allocations to respond to customer differences and other differences among local markets (fsu merch in tally walmart)
women and beer consumption
women prefer “build your own” 6 pack
beer is becoming “wine-fied”
women prefer meaningful organizations of items when shopping
cross-merchandising
retailers carry complementary goods and services to encourage shoppers to buy more (ketchup and mustard placed next to each other)
cross-merchandising quote
“people don’t want to buy a quarter inch drill, they want to buy a quarter-inch hole” -theodore levitt