English VOC 2.1 (copy)

marketing mix

the combination of techniques used to market a brand: the P’s.

market a brand

the process of establishing and growing a relationship between a brand and consumers.

Product

what you sell

range

a set of different things of the same general type

quality

the standard of something as measured against other things of a similar kind; the degree of excellence of something

branding

the process of creating a distinct identity for a business in the minds of your target audience and the general population

reputation

the general belief or opinion that other people have about you

support

ondersteuning (materieel of immaterieel)

Price

how much the product or service costs

Place

where you sell the product or service

location

a particular place or position

outlet

a shop, company, or organization through which products are sold

accessibility

of a place, building, or object that is easy to reach or get into

Promotion

how you tell the consumers about the product or service

promotional mix

a blend of promotional tools used to communicate about the product or service: advertising, sales, PR, …

advertising

the activity or profession of producing advertisements for commercial products or services

People

how your staff and clients are different are different from your competitors

staff

all the people employed by a particular organization

Physical presence

how your shop or website looks

Process

how your product is built and delivered or how your service is sold, delivered and accessed

Physical evidence

how your service becomes tangible: tickets, policies, brochures, …

tangible

perceptible by touch

launch

how we are planning to introduce the product onto the market

distribution

the part of the supply chain that moves products and materials from a manufacturer to a retailer / the process of making a product or service available for the consumer or business user who needs it

delivery

the process of transporting goods from a source location to a predefined destination

direct marketing

the business of selling products or services directly to the public, e.g. by mail order or telephone selling, rather than through retailers

customers

a person who buys goods or services from a shop or business

competitors

other businesses who can offer the same or similar goods and services to your customers

premium pricing

he practice of keeping the price of one of the products or service artificially high in order to encourage favorable perceptions among buyers, based solely on the price

special deals

a product that is being sold for less than its usual price

Customer needs (4 Cs)

A customer need is a need that motivates a customer to purchase a product or service.

Cost to user (4 Cs)

The term 'user costs' is used for the costs which are incurred after sale such as; transaction, maintenance and disposal costs.

Convenience (convient) (4 Cs)

the quality of being suitable or useful for a particular purpose, especially by making something easier or saving you time

Communication (4 Cs)

the messages and media that marketers use to communicate with target markets.

Acceptability (4 As)

Acceptability is how well a product or service meets or even exceeds the expectations of customers.

Affordability (4 As)

the state of being within the limits of the budget; economical

Accessibility (4 As)

The segments must be reachable through communication and distribution channels.

Awareness (4 As)

An approach to marketing in which a company focuses on getting the brand recognized by potential customers.

Objects (4 Os)

A marketing object is any work product a team develops and reuses in the course of its marketing activities.

Objectives (4 Os)

Measurable goals that are set up by a business to promote its products and services to prospects within a certain time frame.

Organization (4 Os)

The way the functions of management are organized so that every function when performed contributes fully to achieve the objective.

Operations (4 Os)

The function of overseeing an organization's marketing program, campaign planning and annual strategic planning activities.

solve a problem

The act of defining a problem; determining the cause of the problem; identifying, prioritizing, and selecting alternatives for a solution; and implementing a solution.

identify customer needs

Understanding customer's motives for purchasing a product, brand or service, or alternatively the attributes of a product, brand or service that tempt them to buy.

meet these needs

to satisfy a demand or need

perceive the cost

To understand or become aware of the costs associated with something.

convenient

Suitable for your purposes and needs and causing the least difficulty.

make an effort

To try hard or put in deliberate energy, time, or attention to achieve something.

communicate

To share information with others by speaking, writing, moving your body, or using other signals.

(socially) acceptable

Behaviors, actions, or ideas that are generally considered appropriate, normal, or respectable within a particular society or social group.

legally acceptable

Actions, behaviors, or practices that comply with the laws and regulations of a particular jurisdiction.

fashionable

popular, especially for a short period of time

attractive

very pleasing in appearance or sound

afford

To be able to buy or do something because you have enough money or time.

easy to access

Something is simple, convenient, or straightforward to reach, obtain, or use.

accessible

Something is easy to reach, obtain, or use.

aware of

Having knowledge or understanding of something.

high

Describes something being at an elevated or greater than usual level, degree, or amount.

manufactured

Something that has been made or produced, typically on a large scale, using machinery or industrial processes.

high quality

A level of excellence or superiority in a product, service, or experience.

bottom end

The lower range or lowest part of something, often indicating lower quality, price, performance, or status.

revenue objectives

specific financial goals that a business or organization aims to achieve within a certain timeframe. Related to sales, services, performance, …

price objectives

The specific goals or targets a business sets regarding the pricing of its products or services.

organize

Making processes more manageable, and enhancing overall efficiency.

distribution methods

The various ways in which products or services are delivered to customers or end-users. These methods encompass the channels and processes used to get goods from the manufacturer or producer to the consumer.

promotional operations

The activities and strategies used by businesses to promote their products or services to target audiences.

attention to

The act of focusing or concentrating on something specific.

become aware of

To start noticing, realizing, or understanding something that was previously unknown or unnoticed.

create an interest in

To stimulate curiosity, enthusiasm, or engagement about a particular topic, product, or idea.

develop an interest in

To gradually cultivate or nurture curiosity, enthusiasm, or engagement toward a particular subject, activity, or idea over time.

develop a desire

To gradually cultivate or grow a strong feeling of wanting or wishing for something.

actively want

To have a strong and intentional desire or wish for something, accompanied by a willingness to take action to achieve or obtain it.

prompt (action)

to make someone decide to do something; to make people say or do something as a reaction

take steps

To take specific actions or measures to achieve a goal, solve a problem, or initiate a process.

carry out

To execute, perform, or implement a task, plan, or instruction.

SWOT analysis

A strategic planning tool used by organizations to evaluate their strengths, weaknesses, opportunities, and threats related to a project or business venture. It helps identify internal and external factors that can impact the success of an initiative.

identifies (identify)

to recognize, determine, or establish the nature or characteristics of something or someone.

strengths

the inherent qualities, skills, resources, or advantages that an individual, organization, or system possesses.

weaknesses

the inherent limitations, deficiencies, or negative attributes of an individual, organization, or system that may hinder performance, success, or effectiveness.

opportunities (opportune)

favorable circumstances, chances, or possibilities that can be leveraged to achieve a goal or improve a situation. (done at a very suitable time)

threats (threatened)

(to be likely to harm or destroy something; to be likely to happen or be in a bad situation)

internal factors

elements or characteristics that originate within an organization, individual, or system and can influence performance, decision-making, or outcomes.

external factors

elements or influences that originate outside an organization, individual, or system and can affect their performance, decision-making, or outcomes.

superior

having a higher quality, status, rank, or ability compared to others.

specialist in

a person who has expertise, advanced knowledge, or extensive training in a specific field, subject, or area of practice.

quality brand

a brand that is recognized for consistently delivering products or services that meet or exceed high standards of excellence.

unique

something that is one of a kind, distinct, or unlike anything else.

profitable

a situation, business, or activity that generates a financial gain or profit.

recognizable brand

a brand that is easily identified and distinguished by consumers due to its strong presence, distinctive features, and effective branding strategies.

global brand

a brand that is recognized and operates in multiple countries around the world. These brands have a significant international presence and are often associated with a consistent identity, messaging, and quality across different markets. Global brands typically engage in marketing and business strategies that transcend local cultures while adapting to the preferences and needs of diverse consumer bases.

developing market

a country or region that is in the process of industrialization and economic growth but has not yet reached the level of a fully developed market economy.

gap in the market

an unmet need or a potential opportunity within a particular industry or market where consumer demand exists but is not currently being fulfilled by existing products, services, or offerings.

huge potential for growth

the significant opportunity for expansion or increased development in a particular area, such as a business, market, industry, or economy.

(undifferentiated) offer

(products or services which are aimed at as many people as possible of all types)

lack of

to indicate the absence or deficiency of something.

ineffective

something that does not produce the desired result, effect, or outcome.

inferior

something that is of lower quality, status, rank, or value compared to something else.

damaged reputation

a negative perception or loss of esteem that an individual, organization, brand, or entity experiences due to unfavorable actions, events, or circumstances.

weak

a lack of strength, power, or effectiveness in various contexts.

main competitor

the primary businesses, brands, or entities that operate within the same market or industry and compete for the same target audience or customer base.