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What is the primary difference between traditional media and digital media?
Traditional media delivers a single message to the masses through one-way communication, while digital media allows for interactivity and user-generated content.
What are the three stages of digital media development?
Stage I: The Computer Revolution (1980), Stage II: The Internet Revolution (1994-2000), Stage III: The Digital Era (Post-2000).
What significant technology did Tim Berners-Lee develop in 1989?
He developed hypertext markup language (HTML) to enable interconnected documents with hyperlinks.
What early system laid the groundwork for the Internet?
The ARPANET, developed by the U.S. Defense Advanced Research Projects Agency (DARPA).
What is one of the key elements of digital media?
The Internet is a global system of interconnected computer networks that link billions of users worldwide.
How do citizen journalists contribute to discussions in media?
They provide firsthand accounts and can challenge mainstream media narratives by offering alternative perspectives.
What term describes marketing that uses personal information to targeted ads?
Behavioral targeting.
What upcoming phase of the Internet emphasizes decentralization and blockchain technology?
Web 3.0.
What is the impact of social media on advertising?
Social media profits largely come from targeted marketing and advertisements tailored to individual user data.
What technology is expected to enhance digital media experiences through immersive interactions?
Augmented Reality (AR) and Virtual Reality (VR).