PLANNING AT DIFFERENT LEVELS

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Last updated 7:37 AM on 8/19/26
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9 Terms

1
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  1. top level

  2. middle level

  3. lower level


planning at different levels

2
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  1. corporate strategy

  2. general business strategy


top level planning

3
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functional

middle level planning

4
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operational

lower level planning

5
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corporate strategy

comprehensive and detailed plan conceptualized by ceo and top management to be the backbone of subsequent plans

6
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general business strategy

concerned with building a competitive advantage

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functional strategy

determines a particular function or process

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operational strategy

narrower and more focused strategy utilizing resources

9
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  1. financial

  2. human

  3. physical


kinds of resources being managed