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Vocabulary flashcards based on key concepts from the CYB113 Living in a Media World lecture.
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Communicator
The individual or entity that sends a message in the communication process.
Medium
The channel through which a message is transmitted from the communicator to the receiver.
Receiver
The individual or group that receives and interprets the message.
Hegemony
The dominant influence or control over a particular set of ideas, practices, or cultural norms.
Mass Media
Forms of communication that reach a large audience, such as television, radio, and print.
Digital Era
The period characterized by the transition from traditional mass media to digital communication technologies.
Communication
The process of sending, receiving, and interpreting messages.
Ideological Assumptions
Beliefs that reflect the values and norms of a culture, which can shift over time.
Power in Communication
The ability to influence or control how messages are created and understood.
Professional Communication
The practice of conveying information effectively in a business or organizational context.