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A/B Testing
This is the process of comparing two variations of a single variable to determine which performs best in order to help improve marketing efforts
adaptive interface
A user interface (UI) that automatically adjusts so that it looks good in the context of the available screen space.
Accessibility
is design process that enables people with disabilities to interact with a product.
Analytics
A term describing the extensive use of data, statistical and quantitative analysis, explanatory and predictive models, and fact-based management to drive decisions and actions.Measures human behavior, helps to understand and interpret patterns of behavior on the product we use.
Android
Is Google's open source mobile OS
Design Thinking Process
5-stage method for creative problem solving: empathize, define, ideate, prototype, test
Flowchart
a diagram of the sequence of movements or actions of people or things involved in a complex system or activity. Illustrates the steps a user can take to complete a task on a product
iOS
Apple's mobile OS. The operating system used on the iPhone, iPod Touch, and iPad.
Competitive Analysis
an assessment of the strengths and weaknesses of current and potential competitors.
Ergonomics
the study of people's efficiency in their working environment.
User Experience (UX)
all aspects of a person's interaction with a software application, including actions, responses, perceptions, and feelings(customer service,packaging, community,email)
Principles of UX
Hierarchy ,Consistency, Confirmation,User Control,Accessibility
User Interface (UI)
refers to the actual interface of a product or service , button sizes, images, fonts, colors (Photoshop/Sketch)
UX Quadrant Model
Organizes UX into 4 mail disciplines: ExS, IxD, UR, IA
Experience Strategy ExS
is the plan and approach for a digital product , help businesses translate their intended UX to every touchpoint where ppl interact with or experience its product or services.
User Research UR
focuses on understanding user behaviors, needs and motivation through observation techniques, task analysis and other feedback methodologies.
Information Architecture IA
is the set of ideas about how all information in a given context should be organized
Interaction Design IxD
the practice of designing interactive digital products, environments, systems, and services, interaction design strives to create meaningful relationships between people and the products and services that they use.Intuitive design.
Peter Morville's User Experience Honeycomb
Usable, useful, desirable, accessible, credible, findable valuable (most important).
Design Thinking
is a helpful framework for how to approach real problems from a design perspective
User Interviews
research method aimed at gathering qualitative information directly from those engaged with your product or service.
type of qualitative research in which researchers talk one-on-one with a number of users (actual or representative). they reveal insights into people's goals and attitudes.
Personas in UX Design
User.Help is better understand user demographics, needs, goals, emotions, behaviors, fears and limitations.
User Flow
Map of the path users take from getting to a website through taking one of an action on the site
Card sorting
a method used to help design or evaluate the information architecture of a site.
Wireframing
The process of developing an outline for a Web presence.Blueprint for design solution
Prototype
A full-scale working model used to test a design concept by making actual observations and necessary adjustments.
Usability Testing
A method by which users of a Web site or other product are asked to perform certain tasks in an effort to measure the product's ease-of-use and the user's perception of the experience.
Design Presentation
a coordinated packaged presentation, usually for a review committee. It is created to show off the features of the product.
splash screen
A window that displays information about the software you are using.
onboarding process
screens that show the user the benefits of using the app and/or the very basic of how to get started
sign up and log in
allow user to input and save their personal info
Admin Area
where users can access their info
Menu
allows users to navigate the app
Navigation Tabs
the individual buttons of the navigation bar
User-Centered Design (UCD)
Design methodology in which interviews and empirical tests of users needs determine the characteristics of a design or computer application.
User Research Methods
Generative( exploratory) and Evaluative research
Generative Research
known as exploratory is conducted upfront and helps designers better understand the problem space.Involves using interviews as a way to observe the thoughts and feelings of customers regarding the identified problem.
Evaluative Research
research that measures how well a program or project works in relation to its goals Usability testing
Attitudinal Research
focuses on how people think and feel (Surveys, user interviews and focus groups )
Behavioral research
observes what ppl actually do when it comes to a particular product or service (Usability tests, eye tracking, a/b testing)
Qualitative Research
involves direct observation of a subject (in person interview)
Quantitative Research
research that collects and reports data primarily in numerical form (survey responses, user's usage data)
Usability
ease of access and/or use of a product or website
Triage
reviewing the problem and deciding which ones need to be fixed.
User Persona
Representation of the goals, pain points and behaviors of a hypothesized subset of users.
Proto-personas
prototype of a persona
User Stories
Plain-language description of a user's need for the software under development, usually phrased as "(who) wants to (do what within the software) so that they can (do what in real life)".
Job Stories
Framework for establishing what your users want to accomplish.
Problem Statement
Concise description of an issue to be addressed or a condition to be improved upon
Information Architecture
Practice of arranging content in a product in an understandable manner.Involves organizing the content we interact with.
User Flow
series of steps a user takes to achieve a meaningful goal
information
conveyed or represented by a particular arrangement or sequence of things
architecture
the complex or carefully designed structure of something
task analysis
simple and effective process for laying out tasks from a user's perspective
entry point of task analysis
where the user would encounter the task
Success Criteria
what successful completion of the task would look like
GUI
A Graphical User Interface, currently the dominant method for designing human-computer interaction.
HCI
Human Computer Interaction is the science and study of how humans interact with computers and other digital systems
UCD
User Centered Design
Friction
is anything that prevents the users from reaching their goals
Trigger
is anything that reminds, encourages or coaxes users to engage with a particular in order to complete an action
User-Centered Design (UCD)
is a framework that places the user at the center of the design and development process.
HCI (Human Computer Interaction)
The study, planning, design and uses of the interaction between people and computers.
Iteration
is a part of the design process that allows to constantly change and update software to fully meet the user needs.
Sitemap
is a diagram that shows the navigation layout of a particular website or app
Prototyping
a design approach that allows to test the functionality of your design against actual users.
website
a location connected to the Internet that maintains one or more pages on the World Wide Web. provides static information with minimal interaction from users.main goal is to provide users with information content they can read, watch, listen.
Web Application
is an application program that is stored on a remote server and delivered over the Internet via browser interface.WA is characterized by the ability to interact with and manipulate information and data.
Responsive Web Design
An approach to web design aimed at crafting sites to provide an optimal viewing experience across a wide range of devices.
WWW
World Wide Web; a system of interlinked hypertext documents contained on the Internet
Native Application
applications that can run on just one specific operating system and must be downloaded to a device running that OS
Design Thinking
is a solution-focused discipline that aims to match a customer's needs with well-designed, technologically feasible solutions.
Operating System (OS)
is software that supports a product's key functions.Brain of a smartphone .
Business objectives
The aims or targets that a business works towards.
Stakeholders
are individuals who may affect or be affected by any decisions made during a project(CEO,customer service agents)
Double Diamond Strategy
is a multistep process that enables designers to reach unbiased solution and contains stages: Discover, Define, Develop, Deliver.
SWOT analysis
is a strategic planning technique used to help a person or organization identify strengths,weaknesses, opportunities and threats related to business competition or project planning.
Feature
is a distinctive attribute or element of a website or app that helps a user achieve their goal
augmented reality
is a technology that combines comp. generated images on the screen with a real object or scenery that you're looking at.
Affinity Mapping (UR)
a tool for grouping and understanding information (sticky notes,whiteboard, marker)
Persona empathy map (UR)
a tool to better identify collective behaviors and paint points
Persona
is a fictional but realistic portrayal of a target user for the product ( mobile app).
Design Personas
is a type of persona that focuses on user motivations, behavior and challenges, based on user research and analysis of real ppl in the field.
Marketing Personas
Is a type of persona that focuses on ecommerce projects and applications.Contain demographic information,buying habits and motivations, media usage habits and marketing messaging reception.
Hick's Law
the time required for a user to make a decision increases with the number and complexity of choice available.
Mental Model
is an assumption that a user has made about how a product should work.
User Journey Map
A diagram showing the steps in a scenario in which a user interacts with a system or service.
URL
Universal Resource Locator
Metadata
data that describes data
Responsive Web Design
a means of providing custom layouts to devices based on the size of the browser window
mobile first design
Designing Web site pages for mobile phones before designing them for larger devices: tablets, laptops, desktops, etc.
Intranets
are the virtual hub of collaboration in organizations
Content Audit
An examination and evaluation of existing content on a website.
site map
A visual representation of all of the pages in a website
Hypertext
a software system that links topics on the screen to related information and graphics, which are typically accessed by a point-and-click method.
Cognitive Psychology
The study of how people think, learn, and remember.
cognitive load
The amount of a person's cognitive resources needed to carry out a particular cognitive task.
Mental model
is an assumption that a user may have before using a given system.
Design Patterns
standard design techniques and templates that are widely recognized as good practice
Onboarding
is the process of showing the user how your software works via an information walkthrough.