Prof 1

Personal Branding

The process of establishing your public persona.
Your values, beliefs, goals, and purpose should be accurately communicated.

What’s the issue with a lack of online presence?

Lack of engagement with the digital world.
Difficulty adapting to new technology.
Shows an attempt to hide something.

An elevator pitch should follow:

No more than 30 seconds.
Answers “So what do you do?”
Should be compelling enough to have the receiver wanting to learn more.

SWOT stands for:

Strengths
Weaknesses
Opportunities
Threats

A resume should be:

A summary of your experiences.
Targeted and Specific
***************TODO

Job Description

A list of qualifications, qualities, and backgrounds.

When looking into jobs:

Look into the company description.
Find a good reason that you want the job.
Research the company and role.
Practice your speaking voice and body language.
Prepare questions for the interviewers.
Have at least 4 hard copies of your resume.

When being asked about why you want the job:

Make it sound genuine.
“I need money” is assumed.

After the interview send a followup that contains:

The job title.
A thank you.
Invite them to ask additional questions.

Subject Line

Acts as the “title” of the email.
Says what it is about before the email is opened.

When applying a salutation:

Start with the formal salutations, let the reciever decide if it becomes casual.

When writing the email introduction:

State your name, role, and email purpose.

When writing the email body:

Try to keep it concise yet detailed.
Bullets over paragraphs.

When writing the email closing:

Have it contain your full name, contact, and title.
What applies to the salutations also applies to the closing.

When writing a cover letter:

Explain why you’re writing.
Explain how your experience qualifies you.
Indicate your willingness to interview.

A good set of instructions will have:

A specific title.
An organized set of prerequisites.
An organized set of instructions.

Before writing instructions, consider:

Audience knowledge level.
Level of detail necessary.
Ethical issues.
Use of graphics.