Swot analysis And Tows matrix

group 2

swot analysis

a tactic business use to identify their STRENGTHS and WEAKNESSES as well as the OPPORTUNITIES and THREATS apparent in the industry

Strengths

are things that your team does particularly well, or in a way that distinguishes you from your competitors

weaknesses

stops a team from performing at its optimum level. They are areas where the team needs to improve to remain competitive.

Opportunities

are outside factors that can help an organization grow, improve, and achieve its goals. These are chances that the organization can use to become more successful.

Threats

are outside factors that can create problems or challenges for an organization. These factors may affect its success and require proper planning.

TOWS Matrix

a strategic tool that uses the results of SWOT Analysis to create possible strategies. It helps organizations decide what actions they should take by matching their strengths, weaknesses, opportunities, and threats.

TOWS stands for T

Threats

TOWS stands for O

opportunities

TOWS stands for W

weaknesses

TOWS stands for S

Strenghts