Special Project in Graphic Design Practice Practice Exam Part 2 Flashcards

Vocabulary terms and key concepts covering design tools, campaign strategies, and marketing evaluation as presented in the practice exam transcript.

Mood board

A design tool used for communicating the visual direction of a project, clarifying intended mood and style, and reducing unnecessary revisions.

Mind map

A non-linear tool that helps designers discover relationships between ideas and is most effective when it can be revised and expanded.

SMART campaign goals

An acronym for goals that are Specific, measurable, attainable, relevant, and time-bound.

Brand awareness campaigns

Marketing efforts specifically designed to increase recognition of a brand.

Buyer persona

A tool that helps marketers reach the correct audience.

Campaign Launch Priority

The strategy of prioritizing channels where the audience is most active.

Campaign visuals

Imagery and design elements that should remain consistent with the brand.

Starbucks holiday cups

A specific example of a recognizable visual campaign.

Call to action (CTA)

A component of design meant to encourage the audience to take the desired action.

Campaign performance evaluation

The process of assessing a campaign's success, which should occur both during and after the campaign.

Marketing automation tools

Software primarily used to manage and streamline campaigns.

Successful marketing campaign requirements

A campaign that begins with clear goals and audience research and communicates a consistent message across channels.

Design decisions

Choices that should always support the specific goals and audience of the campaign.