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Branding
The use of a name, term, symbol, or design to identify a product (Caanon, Perrault, and McCarthy, 2008).
Branding
It includes brand names, logos, trademarks, and other identification systems.
Brand Names
Consists of letters, words or numbers that can be read or verbalized.
Brand Names
Influence consumer buying decisions, so entrepreneurs must create a clear and effective branding strategy to stay competitive.
Brand Names
The key to a successful strategy is to “build a strong brand”.
Brand Names
Surf, Safeguard and Green Cross is an example of?
Brand Mark
Are graphic marks or symbols that appear in distinctive lettering or colors.
Brand Mark
Widely used by companies because images are more memorable than words.
Brand Marks
Symbols and icons quickly convey information about a business in a meaningful way.
Brand Name
What elements of branding is the "“ALASKA”?
Brand Mark
What elements of branding is the picture of the boy is with the golden hair?
Brand Logo
What elements of branding is the Alaska and the boy with a golden hair?
Brand Logo
Is a symbol comprised of words, images, and colors that is used to identify a brand or product.
Trademark
A registered brand or trade name that provides legal protection.
Trademark
It can include any combination of a name, slogan, logo, sounds or colors that identify the company or its products or services.
Tagline
A memorable motto or phrase that’s designed to serve as a permanent expression of your company’s greater purpose and mission.
Creates an identity for your business
Helps customers remembers your business
Influences purchasing decision of consumers
Boosts advertising and marketing
Improves employee pride and satisfaction
Importance of branding….
