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Vocabulary flashcards covering key terms and concepts from Chapter 5, “Learning,” including classical conditioning, operant conditioning, and observational learning.
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Learning
A relatively enduring change in behavior or knowledge that results from experience.
Conditioning
The process of learning associations between environmental events and behavioral responses.
Classical Conditioning
A learning process that involves repeatedly pairing a neutral stimulus with a stimulus that naturally produces a response until the neutral stimulus elicits the same response.
Ivan Pavlov
Russian physiologist (1849–1936) who discovered and systematically studied classical conditioning using dogs.
Unconditioned Stimulus (UCS)
A natural stimulus that reflexively elicits a response without prior learning.
Unconditioned Response (UCR)
The unlearned, reflexive reaction elicited by an unconditioned stimulus.
Conditioned Stimulus (CS)
A previously neutral stimulus that, after repeated pairings with a UCS, acquires the capacity to elicit a reflexive response.
Conditioned Response (CR)
The learned, reflexive reaction to a conditioned stimulus.
Stimulus Generalization
The occurrence of a learned response not only to the original stimulus but also to similar stimuli.
Stimulus Discrimination
The learned ability to respond to a specific stimulus but not to other, similar stimuli.
Timing (in CC)
Conditioning is most effective when the CS is presented immediately before the UCS.
Higher-Order Conditioning
Procedure in which a CS from one learning trial functions as a UCS in a new trial, creating a second CS.
Extinction (Classical)
Gradual weakening and disappearance of a conditioned response when the CS is repeatedly presented without the UCS.
Spontaneous Recovery
Reappearance of an extinguished conditioned response after a time interval without exposure to the CS.
Charles Henry Turner
First African American psychologist; conducted pioneering research on animal learning despite academic barriers.
Behaviorism
School of psychology founded by John Watson that emphasizes the scientific study of observable behavior.
John Watson
Behaviorist who redefined psychology as the study of behavior and conducted the "Little Albert" experiment.
Little Albert Experiment
Watson & Rayner’s study demonstrating conditioned emotional reactions (fear of a white rat).
Mary Cover Jones
Psychologist who used classical conditioning techniques to eliminate a child’s fear—an early example of behavior therapy.
Classical Conditioning in Advertising
Practice of pairing emotion-evoking images with neutral products to create positive associations.
Contemporary View (CC)
Acknowledges roles for both cognitive processing and evolutionary predispositions in classical conditioning.
Robert Rescorla
Demonstrated that animals actively process information; the CS must reliably predict the UCS.
Conditioned Taste Aversion
Learning to avoid a flavor after a single pairing with illness; discovered by John Garcia.
Biological Preparedness
Innate predisposition to form certain associations more easily than others because of evolutionary history.
Martin Seligman (Phobias)
Proposed humans are evolutionarily prepared to fear stimuli that were once dangerous to ancestors.
Operant Conditioning
Learning of active, voluntary behaviors that are shaped and maintained by their consequences.
Edward Thorndike
Psychologist who studied animal problem solving and formulated the Law of Effect.
Law of Effect
Behaviors followed by satisfying consequences are strengthened; those followed by discomfort are weakened.
B. F. Skinner
Behaviorist who expanded operant conditioning; invented the Skinner box and coined the term operant.
Operant
Any active behavior that operates on the environment to generate consequences.
Reinforcement
Any consequence that increases the likelihood a behavior will be repeated.
Discriminative Stimulus
A cue indicating that a particular response is likely to be reinforced.
Positive Reinforcement
Strengthening a response by presenting a pleasant stimulus after the behavior.
Negative Reinforcement
Strengthening a response by removing or avoiding an aversive stimulus after the behavior.
Primary Reinforcer
Stimulus that is naturally reinforcing because it satisfies a biological need (e.g., food, water).
Secondary Reinforcer
Stimulus that gains reinforcing value through association with primary reinforcers (e.g., money, awards).
Punishment
Process that decreases the future occurrence of a behavior through an aversive consequence.
Positive Punishment
Decreasing a behavior by presenting an aversive stimulus after the response.
Negative Punishment
Decreasing a behavior by removing a reinforcing stimulus after the response.
Shaping
Reinforcing successive approximations of a desired behavior until the target behavior is displayed.
Continuous Reinforcement
Reinforcing every occurrence of a desired response.
Partial Reinforcement
Reinforcing a response only some of the time; leads to greater resistance to extinction.
Partial Reinforcement Effect
Greater persistence of behavior under partial reinforcement compared with continuous reinforcement.
Fixed-Ratio Schedule (FR)
Reinforcement given after a set number of responses.
Variable-Ratio Schedule (VR)
Reinforcement given after an unpredictable number of responses, centered around an average.
Fixed-Interval Schedule (FI)
Reinforcement given for the first response after a fixed time period has elapsed.
Variable-Interval Schedule (VI)
Reinforcement given for the first response after varying time intervals, centered around an average.
Behavior Modification
Application of operant conditioning principles to change maladaptive behaviors.
Cognitive View (Operant)
Modern perspective recognizing that expectations, mental maps, and other cognitive processes influence operant learning.
Edward Tolman
Demonstrated latent learning and cognitive maps in rats navigating mazes.
Latent Learning
Learning that occurs without reinforcement and is not demonstrated until there is incentive to perform.
Cognitive Map
Mental representation of the layout of an environment.
Learned Helplessness
Passive behavior produced by exposure to inescapable, uncontrollable aversive events; studied by Seligman.
Instinctive Drift
Tendency for animal’s innate behaviors to interfere with conditioned responses, limiting operant learning.
Comparison: Classical vs. Operant
Classical conditions reflexive responses via stimulus pairing; operant conditions voluntary behaviors via consequences.
Learning Styles Myth
Popular but unsupported idea that matching instruction to individual style improves learning.
Observational Learning
Learning that occurs by watching and imitating the actions of others.
Albert Bandura
Psychologist who pioneered observational learning research, including the Bobo doll experiments.
Bobo Doll Experiment
Bandura’s study showing children imitate aggressive behavior observed in adult models.
Modeling
Process of observing and imitating a specific behavior.
Factors Increasing Imitation
Rewarded models, warm/nurturing models, similarity to observer, high status, and ambiguous tasks boost imitation.
Mirror Neurons
Brain cells that fire when performing or observing a motor act; basis for imitation and empathy.
Media & Observational Learning
Television and other media can shape behaviors by portraying modeled actions and consequences.
Media Violence Debate
Ongoing research into whether exposure to violent media causes aggressive behavior.