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to aspire to global status
to try to become famous/influential worldwide
on the cusp of sth
at the point when sth is about to change to sth else
export appeal
how attractive products are to foreign buyers
it is down to sth
it is caused by sth specific
government
the group of people that controls a country
to come to a crashing halt
to stop suddenly and completely
in debt
owing money to others
to export pop culture
to send music/TV/fashion to other countries
all-encompassing
including everything or everyone
soft-industry
businesses like entertainment and culture (not factories) that increase the country’s soft power (cultural influence)
to step in
to get involved to help or control
to enhance the appeal
to make sth more attractive
drawn to Korean cosmetics
attracted to Korean beauty products
endorsed by K-pop stars
supported/promoted by k-pop idols
12-step skin-care regimens
long, detailed skin care routines
adorable packaging
cute product containers
to turn Korea into a desirable brand
make Korea seem attractive worldwide
to wane
to become weaker or less popular
the halo effect of Korean pop culture
the fact that K-pop makes other Korean things seem good
Korean ventures
Korean business projects
to pay off
to bring successful results (especially after hard work)
innovation
new ideas or methods
depicted as emotionally intelligent
shown as being good at understanding feelings
shaped by female screenwriters
created mainly by women writers
to challenge toxic masculinity
go against harmful male stereotypes
to be into K-dramas
to be interested in Korean TV shows
to set/have high standards
to create very difficult expectations
emotionally available
able to talk about/share feelings
deeply devoted
extremely loyal and caring
to stem from sth
to come from a particular cause
to sell a fantasy
to offer an ideal (but unrealistic) dream
to feature sth/sb
to include or show sth/sb
a slew of desirable traits
a lot of attractive qualities
to possess a quality
to have a particular trait
handsome
good-looking (for men)
swoon-worthy male leads
charming male protagonists that make the audience adore them
refreshing
pleasantly new and different
distant hyper-masculine male leads
cold overly 'macho' main characters
to reflect an aspirational version of romance
to show an ideal love story
to cherish one’s partners
to deeply value one’s boyfriend/girlfriend
removed from reality
not like real life
to provide a much-needed emotional escape
to offer a comforting fantasy
to lift sb’s mood
to make sb feel happier
to miss out on sth
fail to experience sth good
portrayed in K-dramas
shown in Korean TV series
to set a positive precedent
create a good example to follow
to prevail
to succeed or become common
K-pop stan
an extremely enthusiastic and devoted K-pop fan
parasocial relationship
one-sided emotional connection with a celebrity
to be blind to the issue
to ignore or not see a problem
prevalent in the industry
very common in this business field
delusional
believing things that aren't true or realistic
sane person
sb who thinks and behaves normally
to owe it to sb
to have a responsibility to sb
limited edition photo card
special, rare picture of a celebrity (for collectors)
cultural appropriation
the act using elements of another culture inappropriately or even offensively
global phenomenon
sth known and popular worldwide
obsessed with fair skin
extremely focused on having light skin
(under) scrutiny
close examination and criticism
to get into K-pop
to become interested in Korean pop music
baddie (inf)
sb with a cool, attractive, confident style
to go to great/tremendous lengths to do sth
to try very hard to do sth
to meet the idol standard
to try to look/act like K-pop stars
prevalent part of the industry
common aspect of this business
causes for concern
things that worry people
double eyelid
eyelid crease that some Asians get surgery to have
there is no ethical consumption under capitalism
in a capitalistic society buying and consuming media is always harmful in some way
dedicated fan
very loyal supporter
buzzword
a popular word or phrase that people use a lot
glass skin
extremely clear, smooth, shiny skin
sheet mask
a thin face-shaped cloth with skincare liquid
to spark a global beauty revolution
to start big worldwide changes in the beauty industry
to ride on the back of Korean wave
to benefit from the popularity of Korean culture
to overtake US
to become more popular/successful than America
glowing skin
healthy, bright-looking skin
moral integrity
strong principles of honesty and good behavior
to form the backbone of sth
to be the most important supporting part
to maintain healthy skin
to keep skin in good condition
flawless complexion
perfect skin
to craft a new narrative around skincare
to create a new approach to skincare
distinctly Korean
clearly coming from Korean culture
radiant
shining with health/happiness
tied to an aspirational lifestyle
connected to a desirable way of living
to master the art of sth
to become extremely skilled at sth
transparency
honest business practices
to set sb apart in the market
to make sb better than competitors
highly competitive
having many companies trying to succeed
indulgence
allowing yourself special treats
to cleanse your skin
to clean your face properly
to cater to sb
to provide what particular people want
instrumental in sth
very important in making sth happen
calculated
carefully planned
to reinforce unattainable standards
to support impossible beauty goals
empowering
making people feel stronger/more confident