marketing research practice test

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6 Terms

1
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what test? an average female salesman are more loyal to the company than male salesman.

independent sample T test

2
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What test? The average of all sales people is higher than 40 years.

One sample T test

3
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What test? Is there a relationship between gender and education?

cross tabs

4
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What test? is there a significant difference among sales people with different education and how they perceive if management knows its job? Compare the averages of Q1 across the different education levels.

ANOVA

5
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What Test? on average our sales people more loyal to their company compared to loyalty the company has for them?

paired sample t test

6
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how do you know if there is a sig. difference?

p< 0.05